Your top landing pages report shows which pages visitors land on first when they arrive at your site. This is different from your most-viewed pages — a landing page is the entry point of a session, so it directly reflects the effectiveness of your SEO, ads, and other acquisition channels.
What Is a Landing Page in GA4?
A landing page in GA4 is the first page a user views in a session. The metric sessions in the Landing page report counts how many sessions started on each page — not how many total pageviews each page received.
Metric name: screenPageViews (total views), sessions (sessions starting on that page)
Dimension name: landingPage
Step-by-Step Guide
Step 1: Navigate to the Landing Page Report
In GA4, go to Reports → Engagement → Landing page.
You'll see a table with the top landing pages for the current date range (default: last 28 days), sorted by sessions.
Step 2: Review Key Metrics
The default landing page report includes:
| Metric | What it tells you |
|---|---|
| Sessions | How many visits started on this page |
| New users | How many first-time visitors landed here |
| Average engagement time per session | Whether visitors who land here actually stay |
| Conversions | Key events triggered after landing here |
| Total revenue | Revenue attributed to sessions starting on this page |
Step 3: Sort by the Metric That Matters to You
Click any column header to sort ascending or descending:
- Sort by Sessions to see your highest-traffic entry points
- Sort by New users to identify pages driving audience growth
- Sort by Conversions to find which entry pages lead to business outcomes
Step 4: Filter by Page Path
To narrow down results (e.g., only blog posts or product pages), use the search bar above the table:
- Type
/blog/to show only landing pages under your blog directory - Type
/products/to isolate product pages
Step 5: Drill Into a Specific Page
Click any landing page row to open a detail view filtered to that page. You can then see which traffic sources, devices, and user types are landing on it.
What to Look For
- High sessions, low engagement time — visitors are arriving but leaving quickly. The page may not be matching their intent or is slow to load.
- High new users, low conversions — good at attracting first-time visitors but not converting them. Consider adding a clearer call-to-action.
- Key product/service pages not in the top list — these pages may not be ranking well in search or may not be linked prominently in your campaigns. SEO or paid promotion could help.
Common Issues
- Homepage dominates the list — normal for branded searches and direct traffic. Filter it out to reveal discovery-driven landing pages.
- Landing page report shows fewer URLs than expected — GA4's landing page report uses the first
page_viewhit per session. If your SPA (single-page app) doesn't firepage_viewevents correctly, sessions may appear to start on unexpected pages.
Using Sequel
Connect your Google Analytics account to Sequel and ask:
"What were my top 10 landing pages by new users this quarter?"
"Show me landing pages with more than 500 sessions but an engagement rate below 40%"
"Which blog posts drive the most conversions as landing pages?"
Sequel queries the GA4 Data API and returns results immediately — no report navigation or custom exploration setup needed.