Sequel
Marketing AI Agent

The Marketing AI Agent
that reads your data directly

Connect GA4, HubSpot, Stripe, Google Ads, Meta Ads, and your warehouse. Ask any question in plain English. Get an answer in seconds, with the SQL it ran.

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What you can ask

Every marketing question, answered without a ticket.

From weekly rollups to attribution checks to anomaly investigations — type the question, get the answer.

What was blended CAC by channel last week?Build me Monday's marketing reportWhich campaigns drove HubSpot deals this quarter?Compare GA4 conversions vs Meta-reported conversionsWhich landing page has the highest signup-to-paid rate?What's our CPA trend on Google Ads since last month?Show paid vs organic revenue by segmentWhich keywords lost the most clicks week over week?What's our blended ROAS this quarter?What was blended CAC by channel last week?Build me Monday's marketing reportWhich campaigns drove HubSpot deals this quarter?Compare GA4 conversions vs Meta-reported conversionsWhich landing page has the highest signup-to-paid rate?What's our CPA trend on Google Ads since last month?Show paid vs organic revenue by segmentWhich keywords lost the most clicks week over week?What's our blended ROAS this quarter?
Alert me when any campaign's CPA spikes 30%Which campaigns drove the most Stripe revenue?Where in the funnel are we losing the most leads?Compare attribution between GA4 and HubSpotWhat's our true cost per qualified lead by channel?Show me MQL to closed-won by campaignWhich ad creative has the best 7-day retention?Why did organic traffic drop on Tuesday?What's the cohort LTV from May's paid signups?Alert me when any campaign's CPA spikes 30%Which campaigns drove the most Stripe revenue?Where in the funnel are we losing the most leads?Compare attribution between GA4 and HubSpotWhat's our true cost per qualified lead by channel?Show me MQL to closed-won by campaignWhich ad creative has the best 7-day retention?Why did organic traffic drop on Tuesday?What's the cohort LTV from May's paid signups?
Build a weekly digest of every channel's performanceFind any landing page with declining conversion rateShow signups by campaign with revenue attachedWhich audience segments have the highest LTV?Compare email campaign open rates by segmentWhat's our pipeline coverage by source?Build a weekly digest of every channel's performanceFind any landing page with declining conversion rateShow signups by campaign with revenue attachedWhich audience segments have the highest LTV?Compare email campaign open rates by segmentWhat's our pipeline coverage by source?
Cross-source reporting

One agent. Every source. Real answers.

Sequel reads GA4, HubSpot, Stripe, Google Ads, Meta Ads, and your warehouse in the same question. Ask for blended CAC, channel ROI, or signup-to-paid funnel and the agent joins the data on the fly. No ETL job. No Looker model. No Supermetrics bill.

  • Join across ad spend, CRM, and revenue without an ETL pipeline
  • Pull from the warehouse when joins get complex, the source API when speed matters
  • Every query is logged, read-only, and auditable
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Weekly reports on autopilot

Stop rebuilding the same deck every Monday

Set up the agent once. Get the weekly rollup, the anomaly callouts, and the executive summary in Slack or email every Monday morning. The agent runs the queries, drafts the narrative, and flags what changed. You spend the saved time on the decisions.

  • Recurring runs on any schedule, with the result delivered where your team works
  • Anomaly detection on every connected metric, not just the ones a dashboard surfaces
  • Full transparency — every number is traceable back to the SQL the agent ran
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Attribution sanity

Triangulate, don't litigate

Attribution is broken in every individual platform. Sequel reads the data from each of them and shows you where they agree and where they don't. Ask which campaigns drove HubSpot deals, then cross-check against Stripe revenue and GA4 sessions in the same conversation.

  • Compare Meta-reported, Google-reported, and warehouse-truth conversions side by side
  • Trace the path from UTM to lead to closed deal across systems
  • Surface the unassigned-channel revenue every GA4 user has been ignoring
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Capabilities

Built for how marketing actually works

Plain-English questions

Ask the way you think. The agent writes the SQL, runs it, and returns the answer with the chart and the query.

Cross-source joins

Connect GA4, HubSpot, Stripe, ad platforms, and your warehouse. The agent joins them in one question, not in an ETL pipeline.

Anomaly detection

Get alerted when CPA spikes, conversion rate drops, or any metric drifts outside its normal range. No dashboards to babysit.

Scheduled reports

Weekly digests, monthly rollups, board prep — delivered to Slack or email automatically. The agent runs the queries every time.

Attribution triangulation

Compare what GA4, Meta, Google Ads, and your CRM each say about the same campaign. Surface disagreement, not invent agreement.

SEO and search debugging

Pair GA4 and Google Search Console to diagnose organic traffic drops, indexation issues, and CTR-vs-ranking shifts in one conversation.

Funnel and cohort views

Track signup-to-paid conversion, retention, and LTV across cohorts and channels in a single question.

Auditable by default

Every answer shows the SQL it ran. Read-only credentials. Per-connection access controls. No black box.

FAQ

Frequently asked questions

What is a marketing AI agent?

Software that reads your marketing data directly (GA4, HubSpot, Stripe, ad platforms, your warehouse), takes a plain-English question, writes the SQL or API calls under the hood, runs them, and returns the answer. It replaces the cycle of opening five tabs, exporting CSVs, and stitching them in a Google Sheet.

How is this different from a BI dashboard or Looker?

Dashboards answer the questions you anticipated when you built them. A marketing AI agent answers whatever you ask in the moment, including ad-hoc questions that don't fit any existing chart. Most teams keep one or two leadership dashboards and route every other question through the agent.

What does Sequel connect to?

GA4, Google Search Console, Google Ads, Meta Ads, HubSpot, Stripe, Mixpanel, Amplitude, PostHog, Intercom, Google Sheets, BigQuery, Snowflake, Redshift, ClickHouse, Postgres, MySQL, MongoDB, and more. Connectors are read-only by default.

Can the agent push spend or pause campaigns?

No. Sequel is read-only by default. It can monitor, report, alert, and answer questions across every connected source, but it cannot change spend, pause campaigns, or write to your systems. Read-only access is the right default for an agent that touches production data.

How long does setup take?

Most teams connect their first data source and ask a useful question within five minutes. The cross-source magic — joining GA4 traffic to HubSpot leads to Stripe revenue — kicks in once two or three sources are connected.

Will this replace my marketing analyst?

No. It removes the repetitive parts of the job: pulling numbers, building weekly decks, joining ad-platform CSVs. Analysts spend that time on framing, judgment, and recommendations. Even teams at Uber and LinkedIn that built their own internal agents keep humans in the loop.

Is my data safe?

Sequel connects with read-only credentials, surfaces every generated query before execution, and never trains on your data. You can audit exactly what the agent is doing on every question.

The marketing AI agent your team has been waiting for

Connect one source, ask one question, decide if it's earned the seat.

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