AI Data Analyst
for Marketing
Get instant answers on every campaign, channel, and audience segment — without writing SQL or waiting on a data team.
Every marketing question, answered instantly.
From campaign ROI to lead attribution — ask in plain English and get the answer in seconds.
One place for all your channel performance
Stop switching between ad platforms, email tools, and dashboards. Ask Sequel a single question and get a unified view of every channel — side by side, in the same report.
- Unified metrics across paid, organic, email, and social
- Compare CAC and ROAS across campaigns in seconds
- Spot underperforming channels before budgets are wasted
Know exactly what's driving revenue
Multi-touch attribution without the spreadsheets. Ask which campaigns, ads, or content pieces contribute most to closed deals — and get an answer your team can act on.
- First-touch, last-touch, and linear attribution in one query
- Connect marketing activity to pipeline and revenue
- Filter by segment, date range, or campaign type
Built for marketing teams
Campaign Performance
Compare campaigns side-by-side across every metric — impressions, clicks, conversions, and cost — in a single question.
Attribution Modeling
Understand which touchpoints drive revenue with first-touch, last-touch, and multi-touch attribution breakdowns.
Paid & Organic Analysis
Analyze search, social, and display channel performance together to understand your true customer acquisition cost.
Audience Segmentation
Slice your audience by behavior, source, geography, or any custom dimension and understand what makes each segment convert.
Email Analytics
Track open rates, CTR, and conversion rates across campaigns and segments without exporting CSV files.
Social Performance
Monitor engagement, reach, and follower growth across all social channels and tie them back to pipeline impact.
Automatic Visualizations
Every marketing query renders the right chart automatically — no BI tool or pivot table required.
Instant Funnel Views
See where leads drop off across every stage of your marketing funnel with a single natural language question.
Frequently asked questions
Our marketing team has zero SQL skills — can they actually use an AI data analyst?
Yes. Sequel is built for marketers, not engineers. You type a question in plain English — 'Which campaigns drove the most conversions last month?' — and Sequel writes the SQL, runs it against your database, and returns the answer with a chart. No syntax, no schema knowledge, no tickets to a data team.
How accurate is AI attribution compared to building attribution models manually?
Sequel queries your actual CRM and ad platform data to construct attribution views — it doesn't estimate. If your data includes UTM parameters, lead sources, and deal records, Sequel can trace revenue back to first-touch, last-touch, or multi-touch across channels with the same accuracy you'd get from a custom SQL query.
Can Sequel connect to our ad platforms, email tools, and CRM?
Sequel connects to the databases and data warehouses where your marketing data lives — whether that's a Postgres database synced from HubSpot, a Snowflake warehouse fed by your ETL pipeline, or any other SQL-compatible source. If your marketing data is in a database, Sequel can query it.
We already have a BI tool. Why would we need an AI data analyst on top of that?
BI tools are great for dashboards you've already defined. Sequel handles the questions you haven't anticipated yet — ad-hoc analysis, edge cases, and exploratory questions. Instead of building a new report and waiting for it to populate, you just ask. Most teams end up using Sequel for 80% of day-to-day questions and their BI tool for polished executive dashboards.
How do I know the AI is querying the right tables and not making things up?
Sequel always shows you the SQL it generated before or alongside the result. You can read the query, verify it references the right tables and filters, and re-run it yourself. There's no black box — every answer is traceable back to a query and a data source.
Can Sequel handle multi-touch attribution across 10 or more channels?
Yes, as long as your data captures the touchpoints. Sequel can join across campaign tables, session tables, and CRM records to calculate first-touch, last-touch, and weighted linear attribution. You can also filter by date range, segment, or channel to drill into exactly what's driving pipeline.
How long does it take to get our marketing data connected and get value?
Most teams connect a data source and ask their first meaningful marketing question within two minutes. Sequel reads your schema automatically — you don't need to configure fields, build data models, or write a single line of code. Just connect, ask, and get answers.
Stop waiting for dashboards
Connect your marketing data and ask your first question in under two minutes.