Connect Google Analytics 4 (GA4) to Sequel and ask about your traffic, sessions, conversions, and acquisition channels in plain English — then join it with your product or revenue data for questions a single tool can't answer alone.
What you'll need
- A Google account with access to the GA4 property you want to query.
- At least Viewer access on that property.
Google Analytics connects over OAuth, so there's no key to copy — you authorize Sequel with your Google account and pick the property.
Connect it
Open a new connection
In the Sequel dashboard, go to Connections → New connection and choose Google Analytics.
Sign in with Google
You'll be redirected to Google's consent screen. Sign in and grant Sequel read access to your Analytics data.
Pick a property
Choose the GA4 property you want Sequel to query. You can connect additional properties later by repeating this flow.
Confirm
Sequel verifies access and the connection goes live.
GA4, not Universal Analytics
Sequel queries GA4 properties. Universal Analytics properties stopped processing data in 2023 and aren't supported.
Try it
- "How many sessions did we get last week, by channel?"
- "What were our top 10 landing pages by users this month?"
- "Compare conversion rate for mobile vs desktop over the last 30 days."
- "Which acquisition source drove the most new users this quarter?"
Join it with other sources
Google Analytics gets more powerful alongside your other data. With a database also connected, ask:
"For users acquired through paid search in GA, what's their 90-day retention in our Postgres
eventstable?"
Troubleshooting
| Symptom | Likely fix |
|---|---|
| No properties listed | The Google account you authorized doesn't have access to the property — use one with at least Viewer access. |
| Authorization fails | Re-run the OAuth flow and make sure you grant the requested Analytics read scope. |
| Data looks empty | Confirm the property actually has data in the date range you're asking about. |