Connect Amplitude to Sequel and ask about your product analytics — events, active users, retention, funnels, and cohorts — in plain English, from the Sequel app or any AI tool wired up to the MCP server. Then join it with your warehouse, revenue, or CRM data for questions a single tool can't answer alone.
What you'll need
- An Amplitude account with access to the project you want to query.
- Your project's API Key and Secret Key, found under Settings → Projects → [your project] → General.
- The region your project lives in — US (amplitude.com) or EU (analytics.eu.amplitude.com).
Where to find your keys
In Amplitude, open Settings → Projects, pick your project, and the General tab shows the API Key and Secret Key. Read access to the project is enough — Sequel only uses these keys for read-only analytics queries.
Connect it
Copy your API & Secret Key
In Amplitude, go to Settings → Projects → [your project] → General and copy both the API Key and Secret Key.
Open a new connection
In the Sequel dashboard, go to Connections → New connection, choose Amplitude, and give it a name.
Paste your keys and pick a region
Paste the API Key and Secret Key, then select your region (US or EU) — the one the project was created in. Sequel combines the two keys as HTTP Basic auth against Amplitude's read APIs.
Test & save
Click Test. Sequel validates the keys against the Taxonomy API. When it confirms, save the connection and it goes live.
What you can query
Sequel exposes read-only tools over Amplitude's Taxonomy, behavioral query, and Dashboard APIs:
- Events catalog — list every event tracked in the project, including last-seen timestamps.
- Event properties — the full property list (and value samples) for any event.
- Event segmentation — counts, uniques, sums, and averages over any event, grouped or filtered by property.
- Funnel reports — conversion and drop-off across any step sequence and window.
- Retention reports — N-day, weekly, and monthly retention by cohort.
- Saved charts — re-pull an existing Amplitude chart by its chart ID and re-segment it.
The connector is read-only; it cannot create or modify events, charts, or cohorts.
Try it
- "What's the 7-day retention for users who signed up last month?"
- "Show me the conversion funnel from signup to first paid action over the past 30 days."
- "Which onboarding step has the biggest drop-off?"
- "How many users triggered 'Subscription Started' last week, by plan?"
Join it with other sources
"Compare onboarding funnel conversion in Amplitude against MRR from Stripe by signup month."
Troubleshooting
| Symptom | Likely fix |
|---|---|
| Test fails with a 401 / auth error | The API Key or Secret Key is wrong. Re-copy both from Settings → Projects → General — they're easy to swap. |
| Connects but returns empty results | The region is almost always the culprit. Switch between US and EU to match where the project was created, then re-test. |
| A report comes back with no data | No events fired in the date range. Widen the range or confirm the event name with a quick "list events" question. |