Connect HubSpot to Sequel and ask about your CRM — contacts, companies, deals, tickets, and pipeline — in plain English, from the Sequel app or any AI tool wired up to the MCP server. Then join it with your product or revenue data for questions a single tool can't answer alone.
What you'll need
- A HubSpot account (portal) with access to the CRM data you want to query.
- Nothing to copy or paste — HubSpot connects over OAuth. You authorize Sequel and pick the portal.
Sequel requests read-only scopes for CRM objects and their schemas: crm.objects.{contacts,companies,deals,tickets}.read and crm.schemas.{contacts,companies,deals,tickets}.read. No write scopes are requested, so Sequel cannot create, update, or delete records.
Connect it
Open a new connection
In the Sequel dashboard, go to Connections → New connection, choose HubSpot, and give it a name.
Connect with HubSpot
Click Connect with HubSpot. You'll be redirected to HubSpot's OAuth screen.
Pick a portal and authorize
Choose the HubSpot portal you want Sequel to query and confirm the read-only CRM scopes. Connect additional portals later by repeating this flow — each portal is a separate Sequel data source.
Confirm
Sequel verifies the token against your hub and the connection goes live.
Custom properties just work
The connector reads each object's property schema at query time, so your real custom property names (for example ACV or Onboarding Status) show up in answers without any manual setup.
What you can query
Sequel exposes read tools over the HubSpot v3 CRM API:
- Contacts — search by any property combination, custom or default.
- Companies — segment by industry, lifecycle stage, or custom fields.
- Deals — filter and aggregate by stage, owner, pipeline, amount, or close date.
- Tickets — volume, priority, stage, and aging across pipelines.
- Pipelines and properties — enumerate deal/ticket pipeline + stage IDs and discover available property names per object type.
Try it
- "How many open deals do we have, broken down by stage and owner?"
- "What's the win rate by lead source for deals closed this quarter?"
- "Show me deals over $50k that have been in 'Proposal Sent' for more than 30 days."
- "List the 20 most recently created tickets with their priority and pipeline."
Join it with other sources
HubSpot gets more powerful alongside your other data. With a database also connected, ask:
"For accounts in the 'Closed Won' stage in HubSpot, what's their current MRR and active seat count in our Postgres
subscriptionstable?"
Troubleshooting
| Symptom | Likely fix |
|---|---|
| Authorization fails | Re-run the OAuth flow and confirm you grant the requested read-only CRM scopes. Tokens refresh automatically, but a revoked app needs reconnecting. |
| Missing object or property | The authorized portal may lack access to that CRM object, or the user who connected doesn't have permission — reconnect with an account that can see the data. |
| Data looks empty | Confirm the portal actually has records matching the filters and date range you're asking about. |