MCP Integration

Connect Google Analytics to Claude Code

Query your Google Analytics data directly from Claude Code using Sequel’s MCP server. Ask questions in plain English — no SQL, no dashboards, no context switching.

How it works

Three steps to get started

1

Connect Google Analytics to Sequel

In your Sequel dashboard, go to Connections and add Google Analytics. Sequel handles authentication and schema discovery automatically.

2

Add the MCP config

Copy the Sequel MCP configuration into Claude Code's settings file (shown below). Swap in your API key from Settings → API Keys.

3

Ask Claude Code about your data

Restart Claude Code and start asking questions. "What were my top 5 traffic sources last month?" — and get a real answer backed by live Google Analytics data.

Configuration

Add Sequel to Claude Code

Place this in claude mcp add (CLI) and replace sql_your_api_key with a key from Settings → API Keys.

claude mcp add (CLI)

claude mcp add sequel \
  --transport http \
  https://api.sequel.sh/mcp \
  --header "Authorization: Bearer sql_your_api_key"

Example prompts

Questions you can ask Claude Code

What were my top 5 traffic sources last month?
Which pages have the highest bounce rate this week?
Show me week-over-week organic search traffic for the past 3 months
What's the conversion rate by device type?
Which campaign drove the most sessions in Q1?
How many new vs returning users did I have last 30 days?
What countries send the most traffic to my site?
Show me the top exit pages from my checkout funnel

Frequently asked questions

How do I connect Google Analytics to Claude Code?

You need two things: (1) connect Google Analytics to Sequel in your Sequel dashboard under Connections, and (2) add the Sequel MCP config to Claude Code using the setup shown above. Once both are done, Claude Code can query your Google Analytics data directly.

What Google Analytics data can Claude Code access?

Claude Code can access any data available through your Google Analytics connection in Sequel. Use Sequel's search tool to discover available metrics and dimensions, then execute queries to pull the data you need.

Is my Google Analytics data sent to Claude Code's servers?

Query results are returned to Claude Code as context within your conversation. Only the data you explicitly ask about is retrieved. Sequel never stores your query results permanently — they exist only for the duration of the tool call.

Do I need a Sequel account?

Yes. You need a Sequel account to connect Google Analytics and generate an API key. Sign up free at sequel.sh — no credit card required. Then create a connection to Google Analytics and generate an API key from Settings → API Keys.

Can I connect multiple Google Analytics accounts?

Yes. Sequel supports multiple connections of the same type. If you have multiple Google Analytics accounts or properties, add each as a separate connection in Sequel. Claude Code will be able to query all of them.

Connect Google Analytics to Claude Code today

Sign up free, connect your data sources, and start querying in minutes.