Sequel

Connect Google Analytics 4 MCP to your AI Agents

Ask your GA4 data anything. No SQL, no dashboards.

Connect to your agentRequest a demo
Example prompts

Everything you can ask your agent about your Google Analytics 4 data.

Ask in plain English — Sequel translates it into a Google Analytics 4 query, runs it, and your agent hands back the answer. No SQL, no dashboards, no CSV exports.

Connect to your agent
What you can ask your agent
  • What were my top 5 traffic sources last month?
  • Which pages have the highest bounce rate this week?
  • Show me week-over-week organic search traffic for the past 3 months
  • What's the conversion rate by device type?
  • Which campaign drove the most sessions in Q1?

Sequel CLI

Install Google Analytics 4 MCP to your agent

The Sequel CLI installs Google Analytics 4 into your coding agent in one step: it signs you in, provisions a scoped API key, and writes the right config to the right place. No keys to copy by hand.

Prefer npm? npm install -g @sequelsh/cli@latest works too.

  1. 1

    Install the Sequel CLI

    One line installs the latest CLI with whatever package manager you have.

    curl -fsSL https://sequel.sh/install | sh
  2. 2

    Sign in

    Authenticate in your browser and pick an organization.

    sequel login
  3. 3

    Install into your agent

    Run install and pick an agent from the list, or target one directly by its slug.

    sequel install
    • Claude Code
      sequel install claude-code
    • Claude
      sequel install claude
    • Cursor
      sequel install cursor
    • VS Code
      sequel install vscode
    • Windsurf
      sequel install windsurf
    • Zed
      sequel install zed
    • Codex
      sequel install codex
    • OpenClaw
      sequel install openclaw
    • Hermes
      sequel install hermes

AI agents

Connect Google Analytics 4 MCP to your favorite AI agent

Claude

Use Claude to query your databases, explore schemas, and build analyses — all from one conversation.

Cursor

Query your databases and explore schemas without leaving your code editor.

ChatGPT

Connect ChatGPT to your databases and get data-backed answers in every conversation.

VS Code

Get database access inside VS Code Copilot without leaving your editor.

Windsurf

Give Windsurf's Cascade AI access to your databases — query data without leaving your editor.

Zed

Connect Zed's AI assistant to your databases for real-time data access while you code.

Gemini

Connect Google Gemini to your databases for grounded, data-backed answers.

Claude Code

Query your databases directly from the Claude Code CLI — without leaving your terminal.

Codex

Give OpenAI Codex CLI real-time database access for data-grounded coding sessions.

OpenClaw

Turn your self-hosted OpenClaw agent into a data analyst that queries every source you've connected.

Hermes

Give Nous Research's Hermes agent read access to every database and marketing tool you've connected.

Skills

Playbooks that run on Google Analytics 4

Step-by-step procedures your agent follows on your Google Analytics 4 data, instead of improvising a query. Browse all skills

Acquisition channel performance

Compare traffic sources and marketing channels on volume, engagement and conversion rate to decide where to spend more and where to cut: which channel gives the best return, whether to shift budget between paid, organic, referral and email, and how each is trending.

Analyze high-ranking landing pages

See which pages perform best in organic search: the landing pages that earn the most clicks and impressions, the queries behind each one, and how they compare with competitor estimates from Ahrefs.

Check whether organic traffic converts

Find which pages get search traffic but few signups, orders or purchases: join Search Console pages to GA4 landing-page engagement and conversions to see which organic pages, product pages and category pages actually convert, which attract visits that bounce, and where the gap between ranking and outcome is widest.

Content decay audit

Identify pages whose search traffic is declining over time so refreshes go to the content that's actually slipping.

Find where paid search overlaps organic

Compare the pages the site already ranks for organically against the landing pages receiving paid search clicks in GA4, to find where ads are buying visits organic would deliver anyway, and where paid traffic reveals demand organic has not captured.

Investigate an organic traffic drop

Find out why organic clicks or traffic fell, exactly when it started, and whether the cause is a ranking loss, a demand change, a technical problem, a Google update or a tracking gap, using Search Console and GA4 evidence instead of guesswork.

Analyze Google Analytics 4 data alongside…

PostgreSQL

Query your PostgreSQL database in plain English. No SQL required.

MySQL

Instant insights from your MySQL database. Ask in plain English.

ClickHouse

Real-time analytics on ClickHouse at any scale, in plain English.

BigQuery

Query petabytes of BigQuery data in plain English.

Google Sheets

Query, write, and manage Google Sheets with AI.

Google Search Console

Unlock your SEO data with natural language. No exports, no pivot tables.

MCP Server

Connect any MCP-compatible server and query it with AI in seconds.

Stripe

Ask your Stripe data anything. MRR, churn, refunds — answered in plain English.

Polar

Ask your Polar revenue, subscriptions, and usage data anything — in plain English.

Dodo Payments

Ask questions about payments, subscriptions, refunds and payouts in plain English.

PostHog

Ask your PostHog product data anything — with HogQL under the hood.

Mixpanel

Conversational analytics on your Mixpanel events, funnels, and retention.

Amplitude

Query your Amplitude taxonomy, funnels, and dashboards in plain English.

HubSpot

Your AI analyst for HubSpot contacts, deals, tickets, and pipelines.

Ahrefs

Ask your Ahrefs SEO data anything: backlinks, keywords, and traffic.

Apollo.io

Ask your Apollo.io prospects, contacts, and accounts anything, in plain English.

Cloudflare D1

Ask your Cloudflare D1 database questions in plain English.

Frequently asked questions

How do I connect Google Analytics to Sequel?

Click 'New Connection', select Google Analytics, give it a name, and click 'Connect with Google'. Sequel will request read-only access to your GA4 properties via OAuth. The entire process takes under a minute.

Which Google Analytics version does Sequel support?

Sequel connects to Google Analytics 4 (GA4). Universal Analytics (UA) is no longer supported by Google and is not available.

What metrics and dimensions can I query?

Sequel has access to the full GA4 Data API: sessions, users, pageviews, events, conversions, bounce rate, engagement rate, revenue, and hundreds of dimensions including source/medium, device, geography, and page path.

How current is the data?

GA4 data is typically 24–48 hours behind real-time. Sequel queries the GA4 Data API directly, so you see exactly what is available in GA4 at query time.

Can I combine Google Analytics with Google Search Console data?

Yes. Connect both as separate data sources and ask questions that span both. For example: 'Which pages have high impressions in Search Console but low engagement in GA4?'

Is my data secure?

Sequel requests read-only OAuth access and never stores your raw GA4 data. Credentials are encrypted at rest. You can revoke access at any time from your Google Account security settings.

What date ranges can I query?

You can query any date range supported by the GA4 Data API. Sequel will translate natural language date expressions like 'last quarter' or 'past 90 days' automatically.

Start analyzing your Google Analytics 4 data today

Connect in minutes — then ask across all your data, not just one source.

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