Analyze Google Analytics data with AI
Ask your GA4 data anything. No SQL, no dashboards.
Integrations
Analyze Google Analytics alongside your other data sources
What you can ask
Questions you can answer instantly
Traffic & Acquisition Analysis
Instantly understand where your visitors come from and how they behave once they arrive.
- Break down sessions by channel, source, and medium
- Compare organic vs paid traffic week over week
- Spot landing pages with high bounce rates
- Track new vs returning visitor trends over time
Conversion & Goal Tracking
Understand what drives conversions and where users drop off in your funnels.
- Query conversion rates by device, browser, or geography
- Identify which campaigns drive the most goal completions
- Compare conversion performance across time periods
- Surface pages that consistently lead to conversions
Frequently asked questions
How do I connect Google Analytics to Sequel?
Click 'New Connection', select Google Analytics, give it a name, and click 'Connect with Google'. Sequel will request read-only access to your GA4 properties via OAuth. The entire process takes under a minute.
Which Google Analytics version does Sequel support?
Sequel connects to Google Analytics 4 (GA4). Universal Analytics (UA) is no longer supported by Google and is not available.
What metrics and dimensions can I query?
Sequel has access to the full GA4 Data API: sessions, users, pageviews, events, conversions, bounce rate, engagement rate, revenue, and hundreds of dimensions including source/medium, device, geography, and page path.
How current is the data?
GA4 data is typically 24–48 hours behind real-time. Sequel queries the GA4 Data API directly, so you see exactly what is available in GA4 at query time.
Can I combine Google Analytics with Google Search Console data?
Yes. Connect both as separate data sources and ask questions that span both. For example: 'Which pages have high impressions in Search Console but low engagement in GA4?'
Is my data secure?
Sequel requests read-only OAuth access and never stores your raw GA4 data. Credentials are encrypted at rest. You can revoke access at any time from your Google Account security settings.
What date ranges can I query?
You can query any date range supported by the GA4 Data API. Sequel will translate natural language date expressions like 'last quarter' or 'past 90 days' automatically.
Analyze Google Analytics data alongside…
Start analyzing your Google Analytics data today
Connect in minutes. No SQL. No dashboards.
