Connect Google Analytics 4 MCP to your AI Agents
Ask your GA4 data anything. No SQL, no dashboards.
Everything you can ask your agent about your Google Analytics 4 data.
Ask in plain English — Sequel translates it into a Google Analytics 4 query, runs it, and your agent hands back the answer. No SQL, no dashboards, no CSV exports.
Connect to your agent- What were my top 5 traffic sources last month?
- Which pages have the highest bounce rate this week?
- Show me week-over-week organic search traffic for the past 3 months
- What's the conversion rate by device type?
- Which campaign drove the most sessions in Q1?
Install
Install Google Analytics 4 MCP in your agent
Pick your app and Sequel installs itself: a one-click link where the client supports it, that client’s own few steps where it doesn’t. Every route signs in with your Sequel account over OAuth, so there is no API key to copy and nothing to keep in sync.
Claude, ChatGPT, Cursor, VS Code, Claude Code, Codex, Grok, Muse, dots and any other MCP app
Already have an MCP client?
https://api.sequel.sh/mcp
Add it as a remote (streamable HTTP) server and sign in when prompted. Skills come with it; nothing else to install. Manual setup per client
Choose your app
Claude
One click, opens in the app
Cursor
One click, opens in the app
VS Code
One click, opens in the app
ChatGPT
Turn on developer mode, then add Sequel. About two minutes.
Claude Code
Run one command, then sign in with /mcp.
Codex
Run one command, then sign in.
Gemini CLI
Run one command, then sign in with /mcp auth.
Grok
Add Sequel as a connector and sign in.
Grok Bot
Paste this to the bot. It registers Sequel and asks you to sign in.
Muse
Muse writes its own connector. One message is the whole setup.
dots
Add Sequel in ChatGPT; your dot picks it up with no extra step.
OpenCode
Add Sequel as a remote server from the OpenCode CLI.
Other MCP app
Any client that speaks remote MCP can connect with this URL.
AI agents
Connect Google Analytics 4 MCP to your favorite AI agent
Claude
Use Claude to query your databases, explore schemas, and build analyses — all from one conversation.
Cursor
Query your databases and explore schemas without leaving your code editor.
ChatGPT
Connect ChatGPT to your databases and get data-backed answers in every conversation.
VS Code
Get database access inside VS Code Copilot without leaving your editor.
Windsurf
Give Windsurf's Cascade AI access to your databases — query data without leaving your editor.
Zed
Connect Zed's AI assistant to your databases for real-time data access while you code.
Gemini
Connect Google Gemini to your databases for grounded, data-backed answers.
Claude Code
Query your databases directly from the Claude Code CLI — without leaving your terminal.
Codex
Give OpenAI Codex CLI real-time database access for data-grounded coding sessions.
OpenClaw
Turn your self-hosted OpenClaw agent into a data analyst that queries every source you've connected.
Hermes
Give Nous Research's Hermes agent read access to every database and marketing tool you've connected.
Grok Bot
Tell your Grok bot to add Sequel and it can query every database and marketing tool you've connected.
Muse
Give Meta's Muse one message and it builds its own connector to every source you've put in Sequel.
dots
Add Sequel once in ChatGPT and your dot can answer data questions on its own, day and night.
Skills
Playbooks that run on Google Analytics 4
Step-by-step procedures your agent follows on your Google Analytics 4 data, instead of improvising a query. Browse all skills
Acquisition channel performance
Compare traffic sources and marketing channels on volume, engagement and conversion rate to decide where to spend more and where to cut: which channel gives the best return, whether to shift budget between paid, organic, referral and email, and how each is trending.
Analyze high-ranking landing pages
See which pages perform best in organic search: the landing pages that earn the most clicks and impressions, the queries behind each one, and how they compare with competitor estimates from Ahrefs.
Can we trust our product metrics
Two tools show different numbers for the same metric and nobody knows which to trust. Reconciles the disputed figure against a system of record such as Stripe or the application database, then finds the instrumentation defect behind it: duplicate and near-duplicate event names, events that silently stopped firing, missing properties and system-fired events counted as user actions.
Check whether organic traffic converts
Find which pages get search traffic but few signups, orders or purchases: join Search Console pages to GA4 landing-page engagement and conversions to see which organic pages, product pages and category pages actually convert, which attract visits that bounce, and where the gap between ranking and outcome is widest.
Content decay audit
Identify pages whose search traffic is declining over time so refreshes go to the content that's actually slipping.
Find where paid search overlaps organic
Compare the pages the site already ranks for organically against the landing pages receiving paid search clicks in GA4, to find where ads are buying visits organic would deliver anyway, and where paid traffic reveals demand organic has not captured.
Analyze Google Analytics 4 data alongside…
PostgreSQL
Query your PostgreSQL database in plain English. No SQL required.
MySQL
Instant insights from your MySQL database. Ask in plain English.
ClickHouse
Real-time analytics on ClickHouse at any scale, in plain English.
BigQuery
Query petabytes of BigQuery data in plain English.
Google Sheets
Query, write, and manage Google Sheets with AI.
Google Search Console
Unlock your SEO data with natural language. No exports, no pivot tables.
MCP Server
Connect any MCP-compatible server and query it with AI in seconds.
Stripe
Ask your Stripe data anything. MRR, churn, refunds — answered in plain English.
Polar
Ask your Polar revenue, subscriptions, and usage data anything — in plain English.
Dodo Payments
Ask questions about payments, subscriptions, refunds and payouts in plain English.
PostHog
Ask your PostHog product data anything — with HogQL under the hood.
Mixpanel
Conversational analytics on your Mixpanel events, funnels, and retention.
Amplitude
Query your Amplitude taxonomy, funnels, and dashboards in plain English.
HubSpot
Your AI analyst for HubSpot contacts, deals, tickets, and pipelines.
Ahrefs
Ask your Ahrefs SEO data anything: backlinks, keywords, and traffic.
Apollo.io
Ask your Apollo.io prospects, contacts, and accounts anything, in plain English.
Cloudflare D1
Ask your Cloudflare D1 database questions in plain English.
Instagram organic analytics — post engagement, reach, and audience insights in plain English.
Frequently asked questions
How do I connect Google Analytics to Sequel?
Click 'New Connection', select Google Analytics, give it a name, and click 'Connect with Google'. Sequel will request read-only access to your GA4 properties via OAuth. The entire process takes under a minute.
Which Google Analytics version does Sequel support?
Sequel connects to Google Analytics 4 (GA4). Universal Analytics (UA) is no longer supported by Google and is not available.
What metrics and dimensions can I query?
Sequel has access to the full GA4 Data API: sessions, users, pageviews, events, conversions, bounce rate, engagement rate, revenue, and hundreds of dimensions including source/medium, device, geography, and page path.
How current is the data?
GA4 data is typically 24–48 hours behind real-time. Sequel queries the GA4 Data API directly, so you see exactly what is available in GA4 at query time.
Can I combine Google Analytics with Google Search Console data?
Yes. Connect both as separate data sources and ask questions that span both. For example: 'Which pages have high impressions in Search Console but low engagement in GA4?'
Is my data secure?
Sequel requests read-only OAuth access and never stores your raw GA4 data. Credentials are encrypted at rest. You can revoke access at any time from your Google Account security settings.
What date ranges can I query?
You can query any date range supported by the GA4 Data API. Sequel will translate natural language date expressions like 'last quarter' or 'past 90 days' automatically.
Start analyzing your Google Analytics 4 data today
Connect in minutes — then ask across all your data, not just one source.