How to Connect Google Analytics 4 to Muse

Query your Google Analytics 4 data directly from Muse using Sequel’s MCP server. Ask questions in plain English, with no SQL, no dashboards, and no context switching.

Short answer

Connect Google Analytics 4 to Sequel, then add Sequel's MCP server to Muse using the config on this page. Muse can then query your live Google Analytics 4 data in plain English, with no connector code and no CSV exports. Both steps take a few minutes.

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Example prompts

Everything you can ask Muse about your Google Analytics 4 data.

Ask in plain English — Sequel translates it into a Google Analytics 4 query, runs it, and Muse hands back the answer. No SQL, no dashboards, no CSV exports.

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What you can ask Muse

What were my top 5 traffic sources last month?
Which pages have the highest bounce rate this week?
Show me week-over-week organic search traffic for the past 3 months
What's the conversion rate by device type?
Which campaign drove the most sessions in Q1?

How it works

Three steps to get started

Connect Google Analytics 4 to Sequel

In your Sequel dashboard, go to Connections and add Google Analytics 4. Sequel handles authentication and schema discovery automatically.

Add Sequel to the agent

Follow the steps below to add Sequel to Muse. It signs in with your Sequel account over OAuth, so there is no key to copy.

Ask Muse about your data

Restart Muse and start asking questions. "What were my top 5 traffic sources last month?" — and get a real answer backed by live Google Analytics 4 data.

Configuration

Add Sequel to Muse

Use it in Muse chat (iOS, Android, muse.ai, WhatsApp). Muse signs in with your Sequel account over OAuth, so there is no API key to paste.

Muse chat (iOS, Android, muse.ai, WhatsApp)

Build a custom connector to Sequel. It is a remote MCP server over
streamable HTTP at https://api.sequel.sh/mcp and it uses OAuth, so ask
me to sign in through the secure credential flow. Connect to it with the
official MCP SDK, test every tool end to end, and save it as a reusable
skill so you can answer questions about my data in any conversation.

Install

Install Google Analytics 4 MCP in Muse

Pick your app and Sequel installs itself: a one-click link where the client supports it, that client’s own few steps where it doesn’t. Every route signs in with your Sequel account over OAuth, so there is no API key to copy and nothing to keep in sync.

Already have an MCP client?

https://api.sequel.sh/mcp

Add it as a remote (streamable HTTP) server and sign in when prompted. Skills come with it; nothing else to install. Manual setup per client

Add Sequel to Muse

Send to Muse

Build a custom connector to Sequel. It is a remote MCP server over streamable HTTP at https://api.sequel.sh/mcp and it uses OAuth, so ask me to sign in through the secure credential flow. Connect with the official MCP SDK, test every tool end to end, and save it as a reusable skill.

1Paste the message above into Muse. It has no “add MCP server” screen; it builds the connector itself.
2Sign in to Sequel when Muse opens its secure credential flow. Never paste a key into the conversation.
3Muse tests each tool and saves the integration as a skill, so later chats already have it. Then ask it about your data.

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Frequently asked questions

How do I connect Google Analytics 4 to Muse?

You need two things: (1) connect Google Analytics 4 to Sequel in your Sequel dashboard under Connections, and (2) add the Sequel MCP config to Muse using the setup shown above. Once both are done, Muse can query your Google Analytics 4 data directly.

What Google Analytics 4 data can Muse access?

Muse can access any data available through your Google Analytics 4 connection in Sequel. Use Sequel's search tool to discover available metrics and dimensions, then execute queries to pull the data you need.

Is my Google Analytics 4 data sent to Muse's servers?

Query results are returned to Muse as context within your conversation. Only the data you explicitly ask about is retrieved. Sequel never stores your query results permanently — they exist only for the duration of the tool call.

Do I need a Sequel account?

Yes. You need a Sequel account to connect Google Analytics 4 and generate an API key. Sign up free at sequel.sh — no credit card required. Then create a connection to Google Analytics 4 and generate an API key from Settings → API Keys.

Can I connect multiple Google Analytics 4 accounts?

Yes. Sequel supports multiple connections of the same type. If you have multiple Google Analytics 4 accounts or properties, add each as a separate connection in Sequel. Muse will be able to query all of them.

Connect Google Analytics 4 to Muse today

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