How to Connect Google Analytics 4 to Muse
Query your Google Analytics 4 data directly from Muse using Sequel’s MCP server. Ask questions in plain English, with no SQL, no dashboards, and no context switching.
Short answer
Connect Google Analytics 4 to Sequel, then add Sequel's MCP server to Muse using the config on this page. Muse can then query your live Google Analytics 4 data in plain English, with no connector code and no CSV exports. Both steps take a few minutes.
Everything you can ask Muse about your Google Analytics 4 data.
Ask in plain English — Sequel translates it into a Google Analytics 4 query, runs it, and Muse hands back the answer. No SQL, no dashboards, no CSV exports.
- What were my top 5 traffic sources last month?
- Which pages have the highest bounce rate this week?
- Show me week-over-week organic search traffic for the past 3 months
- What's the conversion rate by device type?
- Which campaign drove the most sessions in Q1?
How it works
Three steps to get started
Connect Google Analytics 4 to Sequel
In your Sequel dashboard, go to Connections and add Google Analytics 4. Sequel handles authentication and schema discovery automatically.
Add Sequel to the agent
Follow the steps below to add Sequel to Muse. It signs in with your Sequel account over OAuth, so there is no key to copy.
Ask Muse about your data
Restart Muse and start asking questions. "What were my top 5 traffic sources last month?" — and get a real answer backed by live Google Analytics 4 data.
Why Muse
What Muse does with your Google Analytics 4 data
One message, then it's a saved skill
Muse writes the MCP client itself on its VM, lists Sequel's tools, calls them end to end, and saves the result as a skill. You do not repeat the setup: the next conversation already knows how to reach your data.
A remote server is the shortest path
Muse runs in Meta's cloud, so it can reach a hosted streamable-HTTP server the same way any other client does, and it cannot reach a database on your laptop. Sequel is hosted and connects to your cloud databases and warehouses, which is exactly the shape Muse handles best.
Credentials stay out of the chat
Sign in through Muse's secure credential flow rather than pasting anything into the conversation: secrets live in its Secure Credentials Store and are swapped in at the network boundary. Your database passwords never leave Sequel at all.
Configuration
Add Sequel to Muse
Use it in Muse chat (iOS, Android, muse.ai, WhatsApp). Muse signs in with your Sequel account over OAuth, so there is no API key to paste.
Muse chat (iOS, Android, muse.ai, WhatsApp)
Build a custom connector to Sequel. It is a remote MCP server over streamable HTTP at https://api.sequel.sh/mcp and it uses OAuth, so ask me to sign in through the secure credential flow. Connect to it with the official MCP SDK, test every tool end to end, and save it as a reusable skill so you can answer questions about my data in any conversation.
Install
Install Google Analytics 4 MCP in Muse
Pick your app and Sequel installs itself: a one-click link where the client supports it, that client’s own few steps where it doesn’t. Every route signs in with your Sequel account over OAuth, so there is no API key to copy and nothing to keep in sync.
Already have an MCP client?
https://api.sequel.sh/mcp
Add it as a remote (streamable HTTP) server and sign in when prompted. Skills come with it; nothing else to install. Manual setup per client
Add Sequel to Muse
Send to Muse
Build a custom connector to Sequel. It is a remote MCP server over streamable HTTP at https://api.sequel.sh/mcp and it uses OAuth, so ask me to sign in through the secure credential flow. Connect with the official MCP SDK, test every tool end to end, and save it as a reusable skill.
- 1Paste the message above into Muse. It has no “add MCP server” screen; it builds the connector itself.
- 2Sign in to Sequel when Muse opens its secure credential flow. Never paste a key into the conversation.
- 3Muse tests each tool and saves the integration as a skill, so later chats already have it. Then ask it about your data.
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Frequently asked questions
How do I connect Google Analytics 4 to Muse?
You need two things: (1) connect Google Analytics 4 to Sequel in your Sequel dashboard under Connections, and (2) add the Sequel MCP config to Muse using the setup shown above. Once both are done, Muse can query your Google Analytics 4 data directly.
What Google Analytics 4 data can Muse access?
Muse can access any data available through your Google Analytics 4 connection in Sequel. Use Sequel's search tool to discover available metrics and dimensions, then execute queries to pull the data you need.
Is my Google Analytics 4 data sent to Muse's servers?
Query results are returned to Muse as context within your conversation. Only the data you explicitly ask about is retrieved. Sequel never stores your query results permanently — they exist only for the duration of the tool call.
Do I need a Sequel account?
Yes. You need a Sequel account to connect Google Analytics 4 and generate an API key. Sign up free at sequel.sh — no credit card required. Then create a connection to Google Analytics 4 and generate an API key from Settings → API Keys.
Can I connect multiple Google Analytics 4 accounts?
Yes. Sequel supports multiple connections of the same type. If you have multiple Google Analytics 4 accounts or properties, add each as a separate connection in Sequel. Muse will be able to query all of them.
Can Meta Muse use MCP servers?
Yes, though not through a settings menu. Muse builds a custom connector on its own VM with the official MCP SDK, connects over streamable HTTP, and saves the integration as a skill. Remote servers like Sequel are the easy case; a server on your own laptop is not reachable from Meta's cloud.
How do I add Sequel to Muse?
Send Muse one message naming Sequel, its server URL (https://api.sequel.sh/mcp) and what you want to be able to ask. It will ask whether the server is HTTP or stdio and how it authenticates, build the connector, test the tools, and save the skill. Sign in when it opens the secure credential flow.
Does Muse see my Sequel credentials?
Only if you paste them into the chat, which you should not do. Keys entered through Muse's credential prompt are held by a daemon outside the agent runtime and injected at the network edge. Better still, sign in to Sequel over OAuth: then there is no key at all, and your database passwords stay encrypted in Sequel either way.
Which data sources can Muse query through Sequel?
Any source you have connected in Sequel: PostgreSQL, MySQL, ClickHouse, BigQuery, Snowflake, Google Analytics, Search Console, Google Ads, Meta Ads, HubSpot, Stripe, and more. Muse can only reach the connections your organization has set up.
How do I connect Google Analytics to Sequel?
Click 'New Connection', select Google Analytics, give it a name, and click 'Connect with Google'. Sequel will request read-only access to your GA4 properties via OAuth. The entire process takes under a minute.
Which Google Analytics version does Sequel support?
Sequel connects to Google Analytics 4 (GA4). Universal Analytics (UA) is no longer supported by Google and is not available.
What metrics and dimensions can I query?
Sequel has access to the full GA4 Data API: sessions, users, pageviews, events, conversions, bounce rate, engagement rate, revenue, and hundreds of dimensions including source/medium, device, geography, and page path.
How current is the data?
GA4 data is typically 24–48 hours behind real-time. Sequel queries the GA4 Data API directly, so you see exactly what is available in GA4 at query time.
Connect Google Analytics 4 to Muse today
Sign up free, connect your data sources, and start querying in minutes.