How to Connect Google Analytics 4 to Grok Bot
Query your Google Analytics 4 data directly from Grok Bot using Sequel’s MCP server. Ask questions in plain English, with no SQL, no dashboards, and no context switching.
Short answer
Connect Google Analytics 4 to Sequel, then add Sequel's MCP server to Grok Bot using the config on this page. Grok Bot can then query your live Google Analytics 4 data in plain English, with no connector code and no CSV exports. Both steps take a few minutes.
Everything you can ask Grok Bot about your Google Analytics 4 data.
Ask in plain English — Sequel translates it into a Google Analytics 4 query, runs it, and Grok Bot hands back the answer. No SQL, no dashboards, no CSV exports.
Connect to your agent- What were my top 5 traffic sources last month?
- Which pages have the highest bounce rate this week?
- Show me week-over-week organic search traffic for the past 3 months
- What's the conversion rate by device type?
- Which campaign drove the most sessions in Q1?
How it works
Three steps to get started
Connect Google Analytics 4 to Sequel
In your Sequel dashboard, go to Connections and add Google Analytics 4. Sequel handles authentication and schema discovery automatically.
Add Sequel to the agent
Follow the steps below to add Sequel to Grok Bot. It signs in with your Sequel account over OAuth, so there is no key to copy.
Ask Grok Bot about your data
Restart Grok Bot and start asking questions. "What were my top 5 traffic sources last month?" — and get a real answer backed by live Google Analytics 4 data.
Configuration
Add Sequel to Grok Bot
Use it in Grok Bot → chat (then Settings → Plugins → Yours). Grok Bot signs in with your Sequel account over OAuth, so there is no API key to paste.
Grok Bot → chat (then Settings → Plugins → Yours)
Add a custom MCP server called sequel at https://api.sequel.sh/mcp Then: confirm the name and URL when the bot asks, click Authorize on the connect card, and sign in to Sequel. Attach it in a chat with @sequel.
Install
Install Google Analytics 4 MCP in Grok Bot
Pick your app and Sequel installs itself: a one-click link where the client supports it, that client’s own few steps where it doesn’t. Every route signs in with your Sequel account over OAuth, so there is no API key to copy and nothing to keep in sync.
Already have an MCP client?
https://api.sequel.sh/mcp
Add it as a remote (streamable HTTP) server and sign in when prompted. Skills come with it; nothing else to install. Manual setup per client
Add Sequel to Grok Bot
Send to the bot
Add a custom MCP server called sequel at https://api.sequel.sh/mcp
- 1Paste the message above into a chat with your bot. Say “custom server”, otherwise it searches the plugin marketplace instead.
- 2The bot reads the name and URL back. Check them, then click Add it.
- 3Click Authorize on the connect card and sign in to Sequel.
- 4Type @ in the chat, attach sequel, and ask a question that needs your data.
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Frequently asked questions
How do I connect Google Analytics 4 to Grok Bot?
You need two things: (1) connect Google Analytics 4 to Sequel in your Sequel dashboard under Connections, and (2) add the Sequel MCP config to Grok Bot using the setup shown above. Once both are done, Grok Bot can query your Google Analytics 4 data directly.
What Google Analytics 4 data can Grok Bot access?
Grok Bot can access any data available through your Google Analytics 4 connection in Sequel. Use Sequel's search tool to discover available metrics and dimensions, then execute queries to pull the data you need.
Is my Google Analytics 4 data sent to Grok Bot's servers?
Query results are returned to Grok Bot as context within your conversation. Only the data you explicitly ask about is retrieved. Sequel never stores your query results permanently — they exist only for the duration of the tool call.
Do I need a Sequel account?
Yes. You need a Sequel account to connect Google Analytics 4 and generate an API key. Sign up free at sequel.sh — no credit card required. Then create a connection to Google Analytics 4 and generate an API key from Settings → API Keys.
Can I connect multiple Google Analytics 4 accounts?
Yes. Sequel supports multiple connections of the same type. If you have multiple Google Analytics 4 accounts or properties, add each as a separate connection in Sequel. Grok Bot will be able to query all of them.
Connect Google Analytics 4 to Grok Bot today
Sign up free, connect your data sources, and start querying in minutes.