How to Connect HubSpot to Grok Bot
Query your HubSpot data directly from Grok Bot using Sequel’s MCP server. Ask questions in plain English, with no SQL, no dashboards, and no context switching.
Short answer
Connect HubSpot to Sequel, then add Sequel's MCP server to Grok Bot using the config on this page. Grok Bot can then query your live HubSpot data in plain English, with no connector code and no CSV exports. Both steps take a few minutes.
Everything you can ask Grok Bot about your HubSpot data.
Ask in plain English — Sequel translates it into a HubSpot query, runs it, and Grok Bot hands back the answer. No SQL, no dashboards, no CSV exports.
- How many open deals do we have, broken down by stage and owner?
- What's the win rate by lead source for deals closed this quarter?
- Show me deals over $50k that have been in 'Proposal Sent' for more than 30 days.
- Average time-to-close for deals in the Enterprise pipeline this year.
- Which companies in the Healthcare industry have no contacts in 'Lifecycle: Customer'?
How it works
Three steps to get started
Connect HubSpot to Sequel
In your Sequel dashboard, go to Connections and add HubSpot. Sequel handles authentication and schema discovery automatically.
Add Sequel to the agent
Follow the steps below to add Sequel to Grok Bot. It signs in with your Sequel account over OAuth, so there is no key to copy.
Ask Grok Bot about your data
Restart Grok Bot and start asking questions. "How many open deals do we have, broken down by stage and owner?" — and get a real answer backed by live HubSpot data.
Why Grok Bot
What Grok Bot does with your HubSpot data
Set up in one message
There is no config file to edit and no settings form to fill in. Say "add a custom MCP server called sequel at https://api.sequel.sh/mcp", confirm the details the bot reads back, and it registers the server on your account.
OAuth, so no key to paste
Sequel is a remote MCP server with OAuth. The bot posts a connect card in the chat, you authorize in the browser, and the token stays on the connector side. Your database credentials never leave Sequel.
Account-wide, and it works unattended
A server you add is available to every bot on your account, so you do not repeat the setup. Scheduled and background runs can use it too, which is what makes a daily metrics digest possible.
Configuration
Add Sequel to Grok Bot
Use it in Grok Bot → chat (then Settings → Plugins → Yours). Grok Bot signs in with your Sequel account over OAuth, so there is no API key to paste.
Grok Bot → chat (then Settings → Plugins → Yours)
Add a custom MCP server called sequel at https://api.sequel.sh/mcp Then: confirm the name and URL when the bot asks, click Authorize on the connect card, and sign in to Sequel. Attach it in a chat with @sequel.
Install
Install HubSpot MCP in Grok Bot
Pick your app and Sequel installs itself: a one-click link where the client supports it, that client’s own few steps where it doesn’t. Every route signs in with your Sequel account over OAuth, so there is no API key to copy and nothing to keep in sync.
Already have an MCP client?
https://api.sequel.sh/mcp
Add it as a remote (streamable HTTP) server and sign in when prompted. Skills come with it; nothing else to install. Manual setup per client
Add Sequel to Grok Bot
Send to the bot
Add a custom MCP server called sequel at https://api.sequel.sh/mcp
- 1Paste the message above into a chat with your bot. Say “custom server”, otherwise it searches the plugin marketplace instead.
- 2The bot reads the name and URL back. Check them, then click Add it.
- 3Click Authorize on the connect card and sign in to Sequel.
- 4Type @ in the chat, attach sequel, and ask a question that needs your data.
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Frequently asked questions
How do I connect HubSpot to Grok Bot?
You need two things: (1) connect HubSpot to Sequel in your Sequel dashboard under Connections, and (2) add the Sequel MCP config to Grok Bot using the setup shown above. Once both are done, Grok Bot can query your HubSpot data directly.
What HubSpot data can Grok Bot access?
Grok Bot can access any data available through your HubSpot connection in Sequel. Use Sequel's search tool to discover available metrics and dimensions, then execute queries to pull the data you need.
Is my HubSpot data sent to Grok Bot's servers?
Query results are returned to Grok Bot as context within your conversation. Only the data you explicitly ask about is retrieved. Sequel never stores your query results permanently — they exist only for the duration of the tool call.
Do I need a Sequel account?
Yes. You need a Sequel account to connect HubSpot and generate an API key. Sign up free at sequel.sh — no credit card required. Then create a connection to HubSpot and generate an API key from Settings → API Keys.
Can I connect multiple HubSpot accounts?
Yes. Sequel supports multiple connections of the same type. If you have multiple HubSpot accounts or properties, add each as a separate connection in Sequel. Grok Bot will be able to query all of them.
How do I add Sequel to Grok Bot?
Ask the bot. Send "add a custom MCP server called sequel at https://api.sequel.sh/mcp", confirm the name and URL it reads back, then click Authorize on the connect card and sign in to Sequel. Say "custom server" explicitly so the bot adds the endpoint rather than searching the plugin marketplace.
Where do I check that it was added?
Settings → Plugins → Yours lists every server on your account, including the ones you added by chat. Make sure the entry is enabled, then attach it to a task by typing @ in the chat and picking sequel.
Is this the same as Grok chat or Grok Build?
No, and the steps do not carry over. Grok chat (grok.com) adds connectors under Connectors → New Connector → Custom. Grok Build is the terminal coding agent and uses `grok mcp add`. Grok Bot is the bot builder, where you add servers by asking the bot.
Which data sources can the bot query through Sequel?
Any source you have connected in Sequel: PostgreSQL, MySQL, ClickHouse, BigQuery, Snowflake, Google Analytics, Search Console, Google Ads, Meta Ads, HubSpot, Stripe, and more. The bot can only reach the connections your organization has set up.
How do I connect HubSpot to Sequel?
Click 'New Connection' → HubSpot, name it, and click 'Connect with HubSpot'. HubSpot's OAuth screen will ask you to choose a portal and confirm the read-only CRM scopes Sequel needs. The whole flow takes under a minute.
What HubSpot permissions does Sequel ask for?
Read-only access to contacts, companies, deals, tickets, and their schemas: crm.objects.{contacts,companies,deals,tickets}.read plus crm.schemas.{contacts,companies,deals,tickets}.read. No write scopes are requested, so Sequel cannot create, update, or delete CRM records.
Does Sequel support custom properties?
Yes. The connector pulls the property schema for each object type at query time and uses your real custom property names — so 'ACV', 'Onboarding Status', or whatever you've built shows up in answers without manual configuration.
Can Sequel see Marketing Hub data — emails, forms, workflows?
Out of the box the connector ships read tools for CRM objects (contacts, companies, deals, tickets) and pipelines. Marketing assets like emails and workflows are not currently exposed; ping us if you need them and we'll prioritize.
Connect HubSpot to Grok Bot today
Sign up free, connect your data sources, and start querying in minutes.