How to Connect HubSpot to OpenClaw
Query your HubSpot data directly from OpenClaw using Sequel’s MCP server. Ask questions in plain English, with no SQL, no dashboards, and no context switching.
Short answer
Connect HubSpot to Sequel, then add Sequel's MCP server to OpenClaw using the config on this page. OpenClaw can then query your live HubSpot data in plain English, with no connector code and no CSV exports. Both steps take a few minutes.
Everything you can ask OpenClaw about your HubSpot data.
Ask in plain English — Sequel translates it into a HubSpot query, runs it, and OpenClaw hands back the answer. No SQL, no dashboards, no CSV exports.
- How many open deals do we have, broken down by stage and owner?
- What's the win rate by lead source for deals closed this quarter?
- Show me deals over $50k that have been in 'Proposal Sent' for more than 30 days.
- Average time-to-close for deals in the Enterprise pipeline this year.
- Which companies in the Healthcare industry have no contacts in 'Lifecycle: Customer'?
How it works
Three steps to get started
Connect HubSpot to Sequel
In your Sequel dashboard, go to Connections and add HubSpot. Sequel handles authentication and schema discovery automatically.
Add Sequel to the agent
Copy the Sequel MCP configuration into OpenClaw's settings file (shown below). Swap in your API key from Settings → API Keys.
Ask OpenClaw about your data
Restart OpenClaw and start asking questions. "How many open deals do we have, broken down by stage and owner?" — and get a real answer backed by live HubSpot data.
Why OpenClaw
What OpenClaw does with your HubSpot data
One agent, every data source
OpenClaw hosts the MCP servers your agents share. Add Sequel once and every agent on the gateway can query Postgres, BigQuery, ClickHouse, Google Analytics, Stripe, and more — joined across sources in a single answer.
Scope exactly what the agent can touch
OpenClaw decides which MCP tools an agent sees through tool profiles and per-server tool filters. Expose Sequel's read tools to your marketing agent and keep the surface tight — access is a config line, not a credential hand-off.
Self-hosted, with credentials that never leave Sequel
OpenClaw runs on your infrastructure and talks to Sequel over an authenticated HTTPS MCP endpoint. Your database passwords and OAuth tokens stay encrypted in Sequel; OpenClaw only ever holds a scoped Sequel API key.
Configuration
Add Sequel to OpenClaw
Place this in ~/.openclaw/openclaw.json and replace sql_your_api_key with a key from Settings → API Keys.
~/.openclaw/openclaw.json
{
"mcp": {
"servers": {
"sequel": {
"url": "https://api.sequel.sh/mcp",
"transport": "streamable-http",
"headers": {
"Authorization": "Bearer sql_your_api_key"
}
}
}
}
}Install
Install HubSpot MCP in OpenClaw
Pick your app and Sequel installs itself: a one-click link where the client supports it, that client’s own few steps where it doesn’t. Every route signs in with your Sequel account over OAuth, so there is no API key to copy and nothing to keep in sync.
Claude, ChatGPT, Cursor, VS Code, Claude Code, Codex, Grok, Muse, dots and any other MCP app
Already have an MCP client?
https://api.sequel.sh/mcp
Add it as a remote (streamable HTTP) server and sign in when prompted. Skills come with it; nothing else to install. Manual setup per client
Choose your app
Claude
One click, opens in the app
Cursor
One click, opens in the app
VS Code
One click, opens in the app
ChatGPT
Turn on developer mode, then add Sequel. About two minutes.
Claude Code
Run one command, then sign in with /mcp.
Codex
Run one command, then sign in.
Gemini CLI
Run one command, then sign in with /mcp auth.
Grok
Add Sequel as a connector and sign in.
Grok Bot
Paste this to the bot. It registers Sequel and asks you to sign in.
Muse
Muse writes its own connector. One message is the whole setup.
dots
Add Sequel in ChatGPT; your dot picks it up with no extra step.
OpenCode
Add Sequel as a remote server from the OpenCode CLI.
Other MCP app
Any client that speaks remote MCP can connect with this URL.
Other AI agents
Connect HubSpot MCP to any agent
Claude
Use Claude to query your databases, explore schemas, and build analyses — all from one conversation.
Cursor
Query your databases and explore schemas without leaving your code editor.
ChatGPT
Connect ChatGPT to your databases and get data-backed answers in every conversation.
VS Code
Get database access inside VS Code Copilot without leaving your editor.
Windsurf
Give Windsurf's Cascade AI access to your databases — query data without leaving your editor.
Zed
Connect Zed's AI assistant to your databases for real-time data access while you code.
Gemini
Connect Google Gemini to your databases for grounded, data-backed answers.
Claude Code
Query your databases directly from the Claude Code CLI — without leaving your terminal.
Codex
Give OpenAI Codex CLI real-time database access for data-grounded coding sessions.
OpenClaw
Turn your self-hosted OpenClaw agent into a data analyst that queries every source you've connected.
Hermes
Give Nous Research's Hermes agent read access to every database and marketing tool you've connected.
Grok Bot
Tell your Grok bot to add Sequel and it can query every database and marketing tool you've connected.
Muse
Give Meta's Muse one message and it builds its own connector to every source you've put in Sequel.
dots
Add Sequel once in ChatGPT and your dot can answer data questions on its own, day and night.
Other data sources
Connect other sources to OpenClaw
PostgreSQL
Query your PostgreSQL database in plain English. No SQL required.
MySQL
Instant insights from your MySQL database. Ask in plain English.
ClickHouse
Real-time analytics on ClickHouse at any scale, in plain English.
BigQuery
Query petabytes of BigQuery data in plain English.
Google Sheets
Query, write, and manage Google Sheets with AI.
Google Analytics 4
Ask your GA4 data anything. No SQL, no dashboards.
Google Search Console
Unlock your SEO data with natural language. No exports, no pivot tables.
MCP Server
Connect any MCP-compatible server and query it with AI in seconds.
Stripe
Ask your Stripe data anything. MRR, churn, refunds — answered in plain English.
Polar
Ask your Polar revenue, subscriptions, and usage data anything — in plain English.
Dodo Payments
Ask questions about payments, subscriptions, refunds and payouts in plain English.
PostHog
Ask your PostHog product data anything — with HogQL under the hood.
Mixpanel
Conversational analytics on your Mixpanel events, funnels, and retention.
Amplitude
Query your Amplitude taxonomy, funnels, and dashboards in plain English.
Ahrefs
Ask your Ahrefs SEO data anything: backlinks, keywords, and traffic.
Apollo.io
Ask your Apollo.io prospects, contacts, and accounts anything, in plain English.
Cloudflare D1
Ask your Cloudflare D1 database questions in plain English.
Instagram organic analytics — post engagement, reach, and audience insights in plain English.
Frequently asked questions
How do I connect HubSpot to OpenClaw?
You need two things: (1) connect HubSpot to Sequel in your Sequel dashboard under Connections, and (2) add the Sequel MCP config to OpenClaw using the setup shown above. Once both are done, OpenClaw can query your HubSpot data directly.
What HubSpot data can OpenClaw access?
OpenClaw can access any data available through your HubSpot connection in Sequel. Use Sequel's search tool to discover available metrics and dimensions, then execute queries to pull the data you need.
Is my HubSpot data sent to OpenClaw's servers?
Query results are returned to OpenClaw as context within your conversation. Only the data you explicitly ask about is retrieved. Sequel never stores your query results permanently — they exist only for the duration of the tool call.
Do I need a Sequel account?
Yes. You need a Sequel account to connect HubSpot and generate an API key. Sign up free at sequel.sh — no credit card required. Then create a connection to HubSpot and generate an API key from Settings → API Keys.
Can I connect multiple HubSpot accounts?
Yes. Sequel supports multiple connections of the same type. If you have multiple HubSpot accounts or properties, add each as a separate connection in Sequel. OpenClaw will be able to query all of them.
How do I add Sequel to OpenClaw?
Add the snippet above to your OpenClaw config (`~/.openclaw/openclaw.json`) under `mcp.servers`, or run `openclaw mcp set sequel '{"url":"https://api.sequel.sh/mcp","transport":"streamable-http","headers":{"Authorization":"Bearer sql_your_api_key"}}'`, then reload the gateway. The Sequel CLI can do it for you with `sequel install openclaw`.
Which data sources can OpenClaw query through Sequel?
Any source you've connected in Sequel: PostgreSQL, MySQL, ClickHouse, BigQuery, Snowflake, Google Analytics, Search Console, Google Ads, Meta Ads, HubSpot, Stripe, and more. OpenClaw can only reach the connections your organization has set up.
Does Sequel use a remote (HTTP) MCP server?
Yes. Sequel is a hosted MCP server at https://api.sequel.sh/mcp. In OpenClaw that's a remote server — use `transport: streamable-http` and pass your key in the `Authorization` header, rather than a local stdio command.
Can I limit which agents or tools use Sequel?
Yes. OpenClaw controls which agents see MCP tools through tool profiles, and you can narrow Sequel to specific tools with per-server tool filters (`toolFilter` include/exclude) — so a dedicated marketing analyst agent gets exactly the access it needs and nothing more.
How do I connect HubSpot to Sequel?
Click 'New Connection' → HubSpot, name it, and click 'Connect with HubSpot'. HubSpot's OAuth screen will ask you to choose a portal and confirm the read-only CRM scopes Sequel needs. The whole flow takes under a minute.
What HubSpot permissions does Sequel ask for?
Read-only access to contacts, companies, deals, tickets, and their schemas: crm.objects.{contacts,companies,deals,tickets}.read plus crm.schemas.{contacts,companies,deals,tickets}.read. No write scopes are requested, so Sequel cannot create, update, or delete CRM records.
Does Sequel support custom properties?
Yes. The connector pulls the property schema for each object type at query time and uses your real custom property names — so 'ACV', 'Onboarding Status', or whatever you've built shows up in answers without manual configuration.
Can Sequel see Marketing Hub data — emails, forms, workflows?
Out of the box the connector ships read tools for CRM objects (contacts, companies, deals, tickets) and pipelines. Marketing assets like emails and workflows are not currently exposed; ping us if you need them and we'll prioritize.
Connect HubSpot to OpenClaw today
Sign up free, connect your data sources, and start querying in minutes.