Connect HubSpot MCP to your AI Agents

Your AI analyst for HubSpot — contacts, deals, tickets, and pipelines.

Example prompts

Everything you can ask your agent about your HubSpot data.

Ask in plain English — Sequel translates it into a HubSpot query, runs it, and your agent hands back the answer. No SQL, no dashboards, no CSV exports.

Connect to your agent
What you can ask your agent
  • How many open deals do we have, broken down by stage and owner?
  • What's the win rate by lead source for deals closed this quarter?
  • Show me deals over $50k that have been in 'Proposal Sent' for more than 30 days.
  • Average time-to-close for deals in the Enterprise pipeline this year.
  • Which companies in the Healthcare industry have no contacts in 'Lifecycle: Customer'?

Sequel CLI

Install HubSpot MCP to your agent

The Sequel CLI installs HubSpot into your coding agent in one step — it signs you in, provisions a scoped API key, and writes the right config to the right place. No keys to copy by hand.

Prefer npm? npm install -g @sequelsh/cli@latest works too.

  1. 1

    Install the Sequel CLI

    One line installs the latest CLI with whatever package manager you have.

    curl -fsSL https://sequel.sh/install | sh
  2. 2

    Sign in

    Authenticate in your browser and pick an organization.

    sequel login
  3. 3

    Install into your agent

    Run install and pick an agent from the list, or target one directly by its slug.

    sequel install
    • Claude Code
      sequel install claude-code
    • Claude
      sequel install claude
    • Cursor
      sequel install cursor
    • VS Code
      sequel install vscode
    • Windsurf
      sequel install windsurf
    • Zed
      sequel install zed
    • Codex
      sequel install codex
    • OpenClaw
      sequel install openclaw
    • Hermes
      sequel install hermes

Frequently asked questions

How do I connect HubSpot to Sequel?

Click 'New Connection' → HubSpot, name it, and click 'Connect with HubSpot'. HubSpot's OAuth screen will ask you to choose a portal and confirm the read-only CRM scopes Sequel needs. The whole flow takes under a minute.

What HubSpot permissions does Sequel ask for?

Read-only access to contacts, companies, deals, tickets, and their schemas: crm.objects.{contacts,companies,deals,tickets}.read plus crm.schemas.{contacts,companies,deals,tickets}.read. No write scopes are requested, so Sequel cannot create, update, or delete CRM records.

Does Sequel support custom properties?

Yes. The connector pulls the property schema for each object type at query time and uses your real custom property names — so 'ACV', 'Onboarding Status', or whatever you've built shows up in answers without manual configuration.

Can Sequel see Marketing Hub data — emails, forms, workflows?

Out of the box the connector ships read tools for CRM objects (contacts, companies, deals, tickets) and pipelines. Marketing assets like emails and workflows are not currently exposed; ping us if you need them and we'll prioritize.

What about multi-portal access?

Connect each portal as a separate Sequel data source — sandbox + production, or one per business unit — and the agent will treat them as independent sources you can query side by side or join across.

How does Sequel handle HubSpot rate limits?

HubSpot enforces per-portal API rate limits depending on your tier. Sequel respects them: it queues, batches, and back-offs around 429s. Heavy fan-out questions occasionally pause but won't fail silently.

How fresh is the data?

It's live. Each question hits the HubSpot CRM API at query time, so the answer reflects the current state of your portal — within HubSpot's own eventual-consistency windows for very recently updated records.

Does Sequel store my HubSpot data?

No. Only your OAuth tokens are stored, encrypted at rest with AES-256-GCM, and refreshed automatically as they expire. Query results live in your session and are discarded after. You can revoke Sequel from HubSpot → Settings → Integrations → Connected Apps at any time.

Can I combine HubSpot with my product or revenue data?

Yes. HubSpot + Stripe + Postgres is a common combo — ask one question that joins CRM stage, billing status, and product usage, and Sequel reasons across all three.

Start analyzing your HubSpot data today

Connect in minutes — then ask across all your data, not just one source.