Connect HubSpot MCP to your AI Agents
Your AI analyst for HubSpot contacts, deals, tickets, and pipelines.
Everything you can ask your agent about your HubSpot data.
Ask in plain English — Sequel translates it into a HubSpot query, runs it, and your agent hands back the answer. No SQL, no dashboards, no CSV exports.
Connect to your agent- How many open deals do we have, broken down by stage and owner?
- What's the win rate by lead source for deals closed this quarter?
- Show me deals over $50k that have been in 'Proposal Sent' for more than 30 days.
- Average time-to-close for deals in the Enterprise pipeline this year.
- Which companies in the Healthcare industry have no contacts in 'Lifecycle: Customer'?
Install
Install HubSpot MCP in your agent
Pick your app and Sequel installs itself: a one-click link where the client supports it, that client’s own few steps where it doesn’t. Every route signs in with your Sequel account over OAuth, so there is no API key to copy and nothing to keep in sync.
Claude, ChatGPT, Cursor, VS Code, Claude Code, Codex, Grok, Muse, dots and any other MCP app
Already have an MCP client?
https://api.sequel.sh/mcp
Add it as a remote (streamable HTTP) server and sign in when prompted. Skills come with it; nothing else to install. Manual setup per client
Choose your app
Claude
One click, opens in the app
Cursor
One click, opens in the app
VS Code
One click, opens in the app
ChatGPT
Turn on developer mode, then add Sequel. About two minutes.
Claude Code
Run one command, then sign in with /mcp.
Codex
Run one command, then sign in.
Gemini CLI
Run one command, then sign in with /mcp auth.
Grok
Add Sequel as a connector and sign in.
Grok Bot
Paste this to the bot. It registers Sequel and asks you to sign in.
Muse
Muse writes its own connector. One message is the whole setup.
dots
Add Sequel in ChatGPT; your dot picks it up with no extra step.
OpenCode
Add Sequel as a remote server from the OpenCode CLI.
Other MCP app
Any client that speaks remote MCP can connect with this URL.
AI agents
Connect HubSpot MCP to your favorite AI agent
Claude
Use Claude to query your databases, explore schemas, and build analyses — all from one conversation.
Cursor
Query your databases and explore schemas without leaving your code editor.
ChatGPT
Connect ChatGPT to your databases and get data-backed answers in every conversation.
VS Code
Get database access inside VS Code Copilot without leaving your editor.
Windsurf
Give Windsurf's Cascade AI access to your databases — query data without leaving your editor.
Zed
Connect Zed's AI assistant to your databases for real-time data access while you code.
Gemini
Connect Google Gemini to your databases for grounded, data-backed answers.
Claude Code
Query your databases directly from the Claude Code CLI — without leaving your terminal.
Codex
Give OpenAI Codex CLI real-time database access for data-grounded coding sessions.
OpenClaw
Turn your self-hosted OpenClaw agent into a data analyst that queries every source you've connected.
Hermes
Give Nous Research's Hermes agent read access to every database and marketing tool you've connected.
Grok Bot
Tell your Grok bot to add Sequel and it can query every database and marketing tool you've connected.
Muse
Give Meta's Muse one message and it builds its own connector to every source you've put in Sequel.
dots
Add Sequel once in ChatGPT and your dot can answer data questions on its own, day and night.
Skills
Playbooks that run on HubSpot
Step-by-step procedures your agent follows on your HubSpot data, instead of improvising a query. Browse all skills
Closed lost reason and loss pattern analysis
Why are we losing deals, and is the reason in the CRM even true? Separates competitive losses from no-decision and disqualified losses, weights each loss reason by amount and stage reached, and measures how much of the closed lost reason field is actually populated before drawing a single conclusion from it.
Feature launch impact readout
Measure whether a feature we just shipped actually landed: adoption against an eligible denominator of users who could even reach it, breadth, depth and sustained use after the release, a pre and post impact estimate with or without a control group, and a keep, iterate or sunset call.
Lead source to revenue attribution
Measure marketing ROI by source: trace channels and campaigns through to closed revenue by joining CRM deals with payment records, so revenue per lead and return on spend are known instead of stopping at lead counts.
Pipeline coverage and quota gap check
Check whether open pipeline is enough to hit the quota or revenue target this quarter: pipeline coverage ratio, weighted pipeline, quota gap, and how many deals still need creating, derived from your own win rate rather than a 3x rule of thumb.
Price change and legacy pricing impact
We raised prices, so what actually happened? Measures the effect of a price increase or new pricing page on cancellations, plan mix, conversion and revenue per account, using the never-migrated legacy cohort as a control, and sizes the revenue still sitting on old grandfathered prices and what those accounts would be worth at current list price.
Product qualified lead handoff list
Build a ranked list of self-serve accounts sales should contact this week: join product usage to CRM and billing, exclude accounts already paying or already in an open deal, and attach the named trigger event and the evidence for each row.
Analyze HubSpot data alongside…
PostgreSQL
Query your PostgreSQL database in plain English. No SQL required.
MySQL
Instant insights from your MySQL database. Ask in plain English.
ClickHouse
Real-time analytics on ClickHouse at any scale, in plain English.
BigQuery
Query petabytes of BigQuery data in plain English.
Google Sheets
Query, write, and manage Google Sheets with AI.
Google Analytics 4
Ask your GA4 data anything. No SQL, no dashboards.
Google Search Console
Unlock your SEO data with natural language. No exports, no pivot tables.
MCP Server
Connect any MCP-compatible server and query it with AI in seconds.
Stripe
Ask your Stripe data anything. MRR, churn, refunds — answered in plain English.
Polar
Ask your Polar revenue, subscriptions, and usage data anything — in plain English.
Dodo Payments
Ask questions about payments, subscriptions, refunds and payouts in plain English.
PostHog
Ask your PostHog product data anything — with HogQL under the hood.
Mixpanel
Conversational analytics on your Mixpanel events, funnels, and retention.
Amplitude
Query your Amplitude taxonomy, funnels, and dashboards in plain English.
Ahrefs
Ask your Ahrefs SEO data anything: backlinks, keywords, and traffic.
Apollo.io
Ask your Apollo.io prospects, contacts, and accounts anything, in plain English.
Cloudflare D1
Ask your Cloudflare D1 database questions in plain English.
Instagram organic analytics — post engagement, reach, and audience insights in plain English.
Frequently asked questions
How do I connect HubSpot to Sequel?
Click 'New Connection' → HubSpot, name it, and click 'Connect with HubSpot'. HubSpot's OAuth screen will ask you to choose a portal and confirm the read-only CRM scopes Sequel needs. The whole flow takes under a minute.
What HubSpot permissions does Sequel ask for?
Read-only access to contacts, companies, deals, tickets, and their schemas: crm.objects.{contacts,companies,deals,tickets}.read plus crm.schemas.{contacts,companies,deals,tickets}.read. No write scopes are requested, so Sequel cannot create, update, or delete CRM records.
Does Sequel support custom properties?
Yes. The connector pulls the property schema for each object type at query time and uses your real custom property names — so 'ACV', 'Onboarding Status', or whatever you've built shows up in answers without manual configuration.
Can Sequel see Marketing Hub data — emails, forms, workflows?
Out of the box the connector ships read tools for CRM objects (contacts, companies, deals, tickets) and pipelines. Marketing assets like emails and workflows are not currently exposed; ping us if you need them and we'll prioritize.
What about multi-portal access?
Connect each portal as a separate Sequel data source — sandbox + production, or one per business unit — and the agent will treat them as independent sources you can query side by side or join across.
How does Sequel handle HubSpot rate limits?
HubSpot enforces per-portal API rate limits depending on your tier. Sequel respects them: it queues, batches, and back-offs around 429s. Heavy fan-out questions occasionally pause but won't fail silently.
How fresh is the data?
It's live. Each question hits the HubSpot CRM API at query time, so the answer reflects the current state of your portal — within HubSpot's own eventual-consistency windows for very recently updated records.
Does Sequel store my HubSpot data?
No. Only your OAuth tokens are stored, encrypted at rest with AES-256-GCM, and refreshed automatically as they expire. Query results live in your session and are discarded after. You can revoke Sequel from HubSpot → Settings → Integrations → Connected Apps at any time.
Can I combine HubSpot with my product or revenue data?
Yes. HubSpot + Stripe + Postgres is a common combo — ask one question that joins CRM stage, billing status, and product usage, and Sequel reasons across all three.
Start analyzing your HubSpot data today
Connect in minutes — then ask across all your data, not just one source.