How to Connect HubSpot to Muse

Query your HubSpot data directly from Muse using Sequel’s MCP server. Ask questions in plain English, with no SQL, no dashboards, and no context switching.

Short answer

Connect HubSpot to Sequel, then add Sequel's MCP server to Muse using the config on this page. Muse can then query your live HubSpot data in plain English, with no connector code and no CSV exports. Both steps take a few minutes.

Example prompts

Everything you can ask Muse about your HubSpot data.

Ask in plain English — Sequel translates it into a HubSpot query, runs it, and Muse hands back the answer. No SQL, no dashboards, no CSV exports.

What you can ask Muse

How many open deals do we have, broken down by stage and owner?
What's the win rate by lead source for deals closed this quarter?
Show me deals over $50k that have been in 'Proposal Sent' for more than 30 days.
Average time-to-close for deals in the Enterprise pipeline this year.
Which companies in the Healthcare industry have no contacts in 'Lifecycle: Customer'?

How it works

Three steps to get started

Connect HubSpot to Sequel

In your Sequel dashboard, go to Connections and add HubSpot. Sequel handles authentication and schema discovery automatically.

Add Sequel to the agent

Follow the steps below to add Sequel to Muse. It signs in with your Sequel account over OAuth, so there is no key to copy.

Ask Muse about your data

Restart Muse and start asking questions. "How many open deals do we have, broken down by stage and owner?" — and get a real answer backed by live HubSpot data.

Why Muse

What Muse does with your HubSpot data

One message, then it's a saved skill

Muse writes the MCP client itself on its VM, lists Sequel's tools, calls them end to end, and saves the result as a skill. You do not repeat the setup: the next conversation already knows how to reach your data.

A remote server is the shortest path

Muse runs in Meta's cloud, so it can reach a hosted streamable-HTTP server the same way any other client does, and it cannot reach a database on your laptop. Sequel is hosted and connects to your cloud databases and warehouses, which is exactly the shape Muse handles best.

Credentials stay out of the chat

Sign in through Muse's secure credential flow rather than pasting anything into the conversation: secrets live in its Secure Credentials Store and are swapped in at the network boundary. Your database passwords never leave Sequel at all.

Configuration

Add Sequel to Muse

Use it in Muse chat (iOS, Android, muse.ai, WhatsApp). Muse signs in with your Sequel account over OAuth, so there is no API key to paste.

Muse chat (iOS, Android, muse.ai, WhatsApp)

Build a custom connector to Sequel. It is a remote MCP server over
streamable HTTP at https://api.sequel.sh/mcp and it uses OAuth, so ask
me to sign in through the secure credential flow. Connect to it with the
official MCP SDK, test every tool end to end, and save it as a reusable
skill so you can answer questions about my data in any conversation.

Install

Install HubSpot MCP in Muse

Pick your app and Sequel installs itself: a one-click link where the client supports it, that client’s own few steps where it doesn’t. Every route signs in with your Sequel account over OAuth, so there is no API key to copy and nothing to keep in sync.

Already have an MCP client?

https://api.sequel.sh/mcp

Add it as a remote (streamable HTTP) server and sign in when prompted. Skills come with it; nothing else to install. Manual setup per client

Add Sequel to Muse

Send to Muse

Build a custom connector to Sequel. It is a remote MCP server over streamable HTTP at https://api.sequel.sh/mcp and it uses OAuth, so ask me to sign in through the secure credential flow. Connect with the official MCP SDK, test every tool end to end, and save it as a reusable skill.

1Paste the message above into Muse. It has no “add MCP server” screen; it builds the connector itself.
2Sign in to Sequel when Muse opens its secure credential flow. Never paste a key into the conversation.
3Muse tests each tool and saves the integration as a skill, so later chats already have it. Then ask it about your data.

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Give Meta's Muse one message and it builds its own connector to every source you've put in Sequel.

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Add Sequel once in ChatGPT and your dot can answer data questions on its own, day and night.

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Frequently asked questions

How do I connect HubSpot to Muse?

You need two things: (1) connect HubSpot to Sequel in your Sequel dashboard under Connections, and (2) add the Sequel MCP config to Muse using the setup shown above. Once both are done, Muse can query your HubSpot data directly.

What HubSpot data can Muse access?

Muse can access any data available through your HubSpot connection in Sequel. Use Sequel's search tool to discover available metrics and dimensions, then execute queries to pull the data you need.

Is my HubSpot data sent to Muse's servers?

Query results are returned to Muse as context within your conversation. Only the data you explicitly ask about is retrieved. Sequel never stores your query results permanently — they exist only for the duration of the tool call.

Do I need a Sequel account?

Yes. You need a Sequel account to connect HubSpot and generate an API key. Sign up free at sequel.sh — no credit card required. Then create a connection to HubSpot and generate an API key from Settings → API Keys.

Can I connect multiple HubSpot accounts?

Yes. Sequel supports multiple connections of the same type. If you have multiple HubSpot accounts or properties, add each as a separate connection in Sequel. Muse will be able to query all of them.

Can Meta Muse use MCP servers?

Yes, though not through a settings menu. Muse builds a custom connector on its own VM with the official MCP SDK, connects over streamable HTTP, and saves the integration as a skill. Remote servers like Sequel are the easy case; a server on your own laptop is not reachable from Meta's cloud.

How do I add Sequel to Muse?

Send Muse one message naming Sequel, its server URL (https://api.sequel.sh/mcp) and what you want to be able to ask. It will ask whether the server is HTTP or stdio and how it authenticates, build the connector, test the tools, and save the skill. Sign in when it opens the secure credential flow.

Does Muse see my Sequel credentials?

Only if you paste them into the chat, which you should not do. Keys entered through Muse's credential prompt are held by a daemon outside the agent runtime and injected at the network edge. Better still, sign in to Sequel over OAuth: then there is no key at all, and your database passwords stay encrypted in Sequel either way.

Which data sources can Muse query through Sequel?

Any source you have connected in Sequel: PostgreSQL, MySQL, ClickHouse, BigQuery, Snowflake, Google Analytics, Search Console, Google Ads, Meta Ads, HubSpot, Stripe, and more. Muse can only reach the connections your organization has set up.

How do I connect HubSpot to Sequel?

Click 'New Connection' → HubSpot, name it, and click 'Connect with HubSpot'. HubSpot's OAuth screen will ask you to choose a portal and confirm the read-only CRM scopes Sequel needs. The whole flow takes under a minute.

What HubSpot permissions does Sequel ask for?

Read-only access to contacts, companies, deals, tickets, and their schemas: crm.objects.{contacts,companies,deals,tickets}.read plus crm.schemas.{contacts,companies,deals,tickets}.read. No write scopes are requested, so Sequel cannot create, update, or delete CRM records.

Does Sequel support custom properties?

Yes. The connector pulls the property schema for each object type at query time and uses your real custom property names — so 'ACV', 'Onboarding Status', or whatever you've built shows up in answers without manual configuration.

Can Sequel see Marketing Hub data — emails, forms, workflows?

Out of the box the connector ships read tools for CRM objects (contacts, companies, deals, tickets) and pipelines. Marketing assets like emails and workflows are not currently exposed; ping us if you need them and we'll prioritize.

Connect HubSpot to Muse today

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