How to Connect HubSpot to ChatGPT
Query your HubSpot data directly from ChatGPT using Sequel’s MCP server. Ask questions in plain English, with no SQL, no dashboards, and no context switching.
Short answer
Connect HubSpot to Sequel, then add Sequel's MCP server to ChatGPT using the config on this page. ChatGPT can then query your live HubSpot data in plain English, with no connector code and no CSV exports. Both steps take a few minutes.
Everything you can ask ChatGPT about your HubSpot data.
Ask in plain English — Sequel translates it into a HubSpot query, runs it, and ChatGPT hands back the answer. No SQL, no dashboards, no CSV exports.
- How many open deals do we have, broken down by stage and owner?
- What's the win rate by lead source for deals closed this quarter?
- Show me deals over $50k that have been in 'Proposal Sent' for more than 30 days.
- Average time-to-close for deals in the Enterprise pipeline this year.
- Which companies in the Healthcare industry have no contacts in 'Lifecycle: Customer'?
How it works
Three steps to get started
Connect HubSpot to Sequel
In your Sequel dashboard, go to Connections and add HubSpot. Sequel handles authentication and schema discovery automatically.
Add Sequel to the agent
Copy the Sequel MCP configuration into ChatGPT's settings file (shown below). Swap in your API key from Settings → API Keys.
Ask ChatGPT about your data
Restart ChatGPT and start asking questions. "How many open deals do we have, broken down by stage and owner?" — and get a real answer backed by live HubSpot data.
Why ChatGPT
What ChatGPT does with your HubSpot data
Real data, not hallucinations
ChatGPT with Sequel queries your actual databases in real time. Instead of guessing or making up numbers, it fetches accurate data from your connected sources and presents verified results.
Share data insights via ChatGPT conversations
Teams that already use ChatGPT for work can now use it for data questions too. Sequel handles the database access; ChatGPT handles the explanation and formatting.
Analyze data with Python in the same thread
When SQL isn't enough, Sequel's workbench tool lets ChatGPT run Python analyses — statistical summaries, charts, transformations — without leaving the conversation.
Configuration
Add Sequel to ChatGPT
Place this in ChatGPT Settings → Connectors and replace sql_your_api_key with a key from Settings → API Keys.
ChatGPT Settings → Connectors
Server URL: https://api.sequel.sh/mcp Authentication: Authorization: Bearer sql_your_api_key
Install
Install HubSpot MCP in ChatGPT
Pick your app and Sequel installs itself: a one-click link where the client supports it, that client’s own few steps where it doesn’t. Every route signs in with your Sequel account over OAuth, so there is no API key to copy and nothing to keep in sync.
Already have an MCP client?
https://api.sequel.sh/mcp
Add it as a remote (streamable HTTP) server and sign in when prompted. Skills come with it; nothing else to install. Manual setup per client
Add Sequel to ChatGPT
Server URL
https://api.sequel.sh/mcp
- 1In Settings → Security and login, turn on Developer mode.
- 2Go to chatgpt.com/plugins. Click Add at the top right, then Create MCP app.
- 3Name it Sequel and paste the URL under Connection. Leave Authentication on OAuth.
- 4Tick “I understand and want to continue”, click Create, then Allow when ChatGPT asks you to sign in.
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Add Sequel once in ChatGPT and your dot can answer data questions on its own, day and night.
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Frequently asked questions
How do I connect HubSpot to ChatGPT?
You need two things: (1) connect HubSpot to Sequel in your Sequel dashboard under Connections, and (2) add the Sequel MCP config to ChatGPT using the setup shown above. Once both are done, ChatGPT can query your HubSpot data directly.
What HubSpot data can ChatGPT access?
ChatGPT can access any data available through your HubSpot connection in Sequel. Use Sequel's search tool to discover available metrics and dimensions, then execute queries to pull the data you need.
Is my HubSpot data sent to ChatGPT's servers?
Query results are returned to ChatGPT as context within your conversation. Only the data you explicitly ask about is retrieved. Sequel never stores your query results permanently — they exist only for the duration of the tool call.
Do I need a Sequel account?
Yes. You need a Sequel account to connect HubSpot and generate an API key. Sign up free at sequel.sh — no credit card required. Then create a connection to HubSpot and generate an API key from Settings → API Keys.
Can I connect multiple HubSpot accounts?
Yes. Sequel supports multiple connections of the same type. If you have multiple HubSpot accounts or properties, add each as a separate connection in Sequel. ChatGPT will be able to query all of them.
How do I connect Sequel to ChatGPT?
In ChatGPT, go to Settings → Beta Features → Connectors (or Settings → Integrations, depending on your plan). Enter the Sequel MCP URL and your API key as the Authorization header.
Which ChatGPT plans support MCP?
MCP connector support is available on ChatGPT Plus, Team, and Enterprise plans. Check OpenAI's latest documentation for the most current availability.
Can I use Sequel with the ChatGPT API?
Yes — you can pass Sequel as a tool in any OpenAI API request by calling Sequel's MCP endpoint and converting the tool definitions to OpenAI's tool format. Contact us for guidance on this integration.
Is my data stored by OpenAI when I query through ChatGPT?
Query results are sent to OpenAI as context within your conversation and are subject to OpenAI's data handling policies. Review OpenAI's privacy policy for details. Sequel does not store query results.
How do I connect HubSpot to Sequel?
Click 'New Connection' → HubSpot, name it, and click 'Connect with HubSpot'. HubSpot's OAuth screen will ask you to choose a portal and confirm the read-only CRM scopes Sequel needs. The whole flow takes under a minute.
What HubSpot permissions does Sequel ask for?
Read-only access to contacts, companies, deals, tickets, and their schemas: crm.objects.{contacts,companies,deals,tickets}.read plus crm.schemas.{contacts,companies,deals,tickets}.read. No write scopes are requested, so Sequel cannot create, update, or delete CRM records.
Does Sequel support custom properties?
Yes. The connector pulls the property schema for each object type at query time and uses your real custom property names — so 'ACV', 'Onboarding Status', or whatever you've built shows up in answers without manual configuration.
Can Sequel see Marketing Hub data — emails, forms, workflows?
Out of the box the connector ships read tools for CRM objects (contacts, companies, deals, tickets) and pipelines. Marketing assets like emails and workflows are not currently exposed; ping us if you need them and we'll prioritize.
Connect HubSpot to ChatGPT today
Sign up free, connect your data sources, and start querying in minutes.