How to Connect Google Analytics 4 MCP to ChatGPT
Query your Google Analytics 4 data directly from ChatGPT using Sequel’s MCP server. Ask questions in plain English — no SQL, no dashboards, no context switching.
Everything you can ask ChatGPT about your Google Analytics 4 data.
Ask in plain English — Sequel translates it into a Google Analytics 4 query, runs it, and ChatGPT hands back the answer. No SQL, no dashboards, no CSV exports.
Connect to your agent- What were my top 5 traffic sources last month?
- Which pages have the highest bounce rate this week?
- Show me week-over-week organic search traffic for the past 3 months
- What's the conversion rate by device type?
- Which campaign drove the most sessions in Q1?
How it works
Three steps to get started
Connect Google Analytics 4 to Sequel
In your Sequel dashboard, go to Connections and add Google Analytics 4. Sequel handles authentication and schema discovery automatically.
Add the MCP config
Copy the Sequel MCP configuration into ChatGPT's settings file (shown below). Swap in your API key from Settings → API Keys.
Ask ChatGPT about your data
Restart ChatGPT and start asking questions. "What were my top 5 traffic sources last month?" — and get a real answer backed by live Google Analytics 4 data.
Configuration
Add Sequel to ChatGPT
Place this in ChatGPT Settings → Connectors and replace sql_your_api_key with a key from Settings → API Keys.
ChatGPT Settings → Connectors
Server URL: https://api.sequel.sh/mcp Authentication: Authorization: Bearer sql_your_api_key
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Connect Google Analytics 4 MCP to any agent
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Ask your Ahrefs SEO data anything — backlinks, keywords, and traffic.
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Ask your Apollo.io prospects, contacts, and accounts anything — in plain English.
Frequently asked questions
How do I connect Google Analytics 4 to ChatGPT?
You need two things: (1) connect Google Analytics 4 to Sequel in your Sequel dashboard under Connections, and (2) add the Sequel MCP config to ChatGPT using the setup shown above. Once both are done, ChatGPT can query your Google Analytics 4 data directly.
What Google Analytics 4 data can ChatGPT access?
ChatGPT can access any data available through your Google Analytics 4 connection in Sequel. Use Sequel's search tool to discover available metrics and dimensions, then execute queries to pull the data you need.
Is my Google Analytics 4 data sent to ChatGPT's servers?
Query results are returned to ChatGPT as context within your conversation. Only the data you explicitly ask about is retrieved. Sequel never stores your query results permanently — they exist only for the duration of the tool call.
Do I need a Sequel account?
Yes. You need a Sequel account to connect Google Analytics 4 and generate an API key. Sign up free at sequel.sh — no credit card required. Then create a connection to Google Analytics 4 and generate an API key from Settings → API Keys.
Can I connect multiple Google Analytics 4 accounts?
Yes. Sequel supports multiple connections of the same type. If you have multiple Google Analytics 4 accounts or properties, add each as a separate connection in Sequel. ChatGPT will be able to query all of them.
Connect Google Analytics 4 to ChatGPT today
Sign up free, connect your data sources, and start querying in minutes.