How to Connect Google Analytics 4 to ChatGPT
Query your Google Analytics 4 data directly from ChatGPT using Sequel’s MCP server. Ask questions in plain English, with no SQL, no dashboards, and no context switching.
Short answer
Connect Google Analytics 4 to Sequel, then add Sequel's MCP server to ChatGPT using the config on this page. ChatGPT can then query your live Google Analytics 4 data in plain English, with no connector code and no CSV exports. Both steps take a few minutes.
Everything you can ask ChatGPT about your Google Analytics 4 data.
Ask in plain English — Sequel translates it into a Google Analytics 4 query, runs it, and ChatGPT hands back the answer. No SQL, no dashboards, no CSV exports.
- What were my top 5 traffic sources last month?
- Which pages have the highest bounce rate this week?
- Show me week-over-week organic search traffic for the past 3 months
- What's the conversion rate by device type?
- Which campaign drove the most sessions in Q1?
How it works
Three steps to get started
Connect Google Analytics 4 to Sequel
In your Sequel dashboard, go to Connections and add Google Analytics 4. Sequel handles authentication and schema discovery automatically.
Add Sequel to the agent
Copy the Sequel MCP configuration into ChatGPT's settings file (shown below). Swap in your API key from Settings → API Keys.
Ask ChatGPT about your data
Restart ChatGPT and start asking questions. "What were my top 5 traffic sources last month?" — and get a real answer backed by live Google Analytics 4 data.
Why ChatGPT
What ChatGPT does with your Google Analytics 4 data
Real data, not hallucinations
ChatGPT with Sequel queries your actual databases in real time. Instead of guessing or making up numbers, it fetches accurate data from your connected sources and presents verified results.
Share data insights via ChatGPT conversations
Teams that already use ChatGPT for work can now use it for data questions too. Sequel handles the database access; ChatGPT handles the explanation and formatting.
Analyze data with Python in the same thread
When SQL isn't enough, Sequel's workbench tool lets ChatGPT run Python analyses — statistical summaries, charts, transformations — without leaving the conversation.
Configuration
Add Sequel to ChatGPT
Place this in ChatGPT Settings → Connectors and replace sql_your_api_key with a key from Settings → API Keys.
ChatGPT Settings → Connectors
Server URL: https://api.sequel.sh/mcp Authentication: Authorization: Bearer sql_your_api_key
Install
Install Google Analytics 4 MCP in ChatGPT
Pick your app and Sequel installs itself: a one-click link where the client supports it, that client’s own few steps where it doesn’t. Every route signs in with your Sequel account over OAuth, so there is no API key to copy and nothing to keep in sync.
Already have an MCP client?
https://api.sequel.sh/mcp
Add it as a remote (streamable HTTP) server and sign in when prompted. Skills come with it; nothing else to install. Manual setup per client
Add Sequel to ChatGPT
Server URL
https://api.sequel.sh/mcp
- 1In Settings → Security and login, turn on Developer mode.
- 2Go to chatgpt.com/plugins. Click Add at the top right, then Create MCP app.
- 3Name it Sequel and paste the URL under Connection. Leave Authentication on OAuth.
- 4Tick “I understand and want to continue”, click Create, then Allow when ChatGPT asks you to sign in.
Other AI agents
Connect Google Analytics 4 MCP to any agent
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Hermes
Give Nous Research's Hermes agent read access to every database and marketing tool you've connected.
Grok Bot
Tell your Grok bot to add Sequel and it can query every database and marketing tool you've connected.
Muse
Give Meta's Muse one message and it builds its own connector to every source you've put in Sequel.
dots
Add Sequel once in ChatGPT and your dot can answer data questions on its own, day and night.
Other data sources
Connect other sources to ChatGPT
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Query your PostgreSQL database in plain English. No SQL required.
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ClickHouse
Real-time analytics on ClickHouse at any scale, in plain English.
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HubSpot
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Ahrefs
Ask your Ahrefs SEO data anything: backlinks, keywords, and traffic.
Apollo.io
Ask your Apollo.io prospects, contacts, and accounts anything, in plain English.
Cloudflare D1
Ask your Cloudflare D1 database questions in plain English.
Instagram organic analytics — post engagement, reach, and audience insights in plain English.
Frequently asked questions
How do I connect Google Analytics 4 to ChatGPT?
You need two things: (1) connect Google Analytics 4 to Sequel in your Sequel dashboard under Connections, and (2) add the Sequel MCP config to ChatGPT using the setup shown above. Once both are done, ChatGPT can query your Google Analytics 4 data directly.
What Google Analytics 4 data can ChatGPT access?
ChatGPT can access any data available through your Google Analytics 4 connection in Sequel. Use Sequel's search tool to discover available metrics and dimensions, then execute queries to pull the data you need.
Is my Google Analytics 4 data sent to ChatGPT's servers?
Query results are returned to ChatGPT as context within your conversation. Only the data you explicitly ask about is retrieved. Sequel never stores your query results permanently — they exist only for the duration of the tool call.
Do I need a Sequel account?
Yes. You need a Sequel account to connect Google Analytics 4 and generate an API key. Sign up free at sequel.sh — no credit card required. Then create a connection to Google Analytics 4 and generate an API key from Settings → API Keys.
Can I connect multiple Google Analytics 4 accounts?
Yes. Sequel supports multiple connections of the same type. If you have multiple Google Analytics 4 accounts or properties, add each as a separate connection in Sequel. ChatGPT will be able to query all of them.
How do I connect Sequel to ChatGPT?
In ChatGPT, go to Settings → Beta Features → Connectors (or Settings → Integrations, depending on your plan). Enter the Sequel MCP URL and your API key as the Authorization header.
Which ChatGPT plans support MCP?
MCP connector support is available on ChatGPT Plus, Team, and Enterprise plans. Check OpenAI's latest documentation for the most current availability.
Can I use Sequel with the ChatGPT API?
Yes — you can pass Sequel as a tool in any OpenAI API request by calling Sequel's MCP endpoint and converting the tool definitions to OpenAI's tool format. Contact us for guidance on this integration.
Is my data stored by OpenAI when I query through ChatGPT?
Query results are sent to OpenAI as context within your conversation and are subject to OpenAI's data handling policies. Review OpenAI's privacy policy for details. Sequel does not store query results.
How do I connect Google Analytics to Sequel?
Click 'New Connection', select Google Analytics, give it a name, and click 'Connect with Google'. Sequel will request read-only access to your GA4 properties via OAuth. The entire process takes under a minute.
Which Google Analytics version does Sequel support?
Sequel connects to Google Analytics 4 (GA4). Universal Analytics (UA) is no longer supported by Google and is not available.
What metrics and dimensions can I query?
Sequel has access to the full GA4 Data API: sessions, users, pageviews, events, conversions, bounce rate, engagement rate, revenue, and hundreds of dimensions including source/medium, device, geography, and page path.
How current is the data?
GA4 data is typically 24–48 hours behind real-time. Sequel queries the GA4 Data API directly, so you see exactly what is available in GA4 at query time.
Connect Google Analytics 4 to ChatGPT today
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