How to Connect Google Analytics 4 to dots

Query your Google Analytics 4 data directly from dots using Sequel’s MCP server. Ask questions in plain English, with no SQL, no dashboards, and no context switching.

Short answer

Connect Google Analytics 4 to Sequel, then add Sequel's MCP server to dots using the config on this page. dots can then query your live Google Analytics 4 data in plain English, with no connector code and no CSV exports. Both steps take a few minutes.

Example prompts

Everything you can ask dots about your Google Analytics 4 data.

Ask in plain English — Sequel translates it into a Google Analytics 4 query, runs it, and dots hands back the answer. No SQL, no dashboards, no CSV exports.

Connect to your agent
What you can ask dots
  • What were my top 5 traffic sources last month?
  • Which pages have the highest bounce rate this week?
  • Show me week-over-week organic search traffic for the past 3 months
  • What's the conversion rate by device type?
  • Which campaign drove the most sessions in Q1?

How it works

Three steps to get started

1

Connect Google Analytics 4 to Sequel

In your Sequel dashboard, go to Connections and add Google Analytics 4. Sequel handles authentication and schema discovery automatically.

2

Add Sequel to the agent

Follow the steps below to add Sequel to dots. It signs in with your Sequel account over OAuth, so there is no key to copy.

3

Ask dots about your data

Restart dots and start asking questions. "What were my top 5 traffic sources last month?" — and get a real answer backed by live Google Analytics 4 data.

Configuration

Add Sequel to dots

Use it in ChatGPT → Settings → Connectors (developer mode). dots signs in with your Sequel account over OAuth, so there is no API key to paste.

ChatGPT → Settings → Connectors (developer mode)

Server URL:
https://api.sequel.sh/mcp

Authentication:
OAuth, sign in with Sequel when ChatGPT asks

Then: Settings → Plugins → Sequel → Allow read-only tools

Install

Install Google Analytics 4 MCP in dots

Pick your app and Sequel installs itself: a one-click link where the client supports it, that client’s own few steps where it doesn’t. Every route signs in with your Sequel account over OAuth, so there is no API key to copy and nothing to keep in sync.

Already have an MCP client?

https://api.sequel.sh/mcp

Add it as a remote (streamable HTTP) server and sign in when prompted. Skills come with it; nothing else to install. Manual setup per client

Add Sequel to dots

Server URL

https://api.sequel.sh/mcp
  1. 1In ChatGPT, open Settings and turn on Developer mode. It needs a paid plan, and in a workspace an admin may have to grant it.
  2. 2Add a connector, name it Sequel, paste the URL and leave authentication on OAuth. Sign in to Sequel in the window that opens.
  3. 3Under Settings → Plugins, set Sequel to “Allow read-only tools”.
  4. 4Your dot has it already. Ask it “which apps can you use right now?” to confirm.

Frequently asked questions

How do I connect Google Analytics 4 to dots?

You need two things: (1) connect Google Analytics 4 to Sequel in your Sequel dashboard under Connections, and (2) add the Sequel MCP config to dots using the setup shown above. Once both are done, dots can query your Google Analytics 4 data directly.

What Google Analytics 4 data can dots access?

dots can access any data available through your Google Analytics 4 connection in Sequel. Use Sequel's search tool to discover available metrics and dimensions, then execute queries to pull the data you need.

Is my Google Analytics 4 data sent to dots's servers?

Query results are returned to dots as context within your conversation. Only the data you explicitly ask about is retrieved. Sequel never stores your query results permanently — they exist only for the duration of the tool call.

Do I need a Sequel account?

Yes. You need a Sequel account to connect Google Analytics 4 and generate an API key. Sign up free at sequel.sh — no credit card required. Then create a connection to Google Analytics 4 and generate an API key from Settings → API Keys.

Can I connect multiple Google Analytics 4 accounts?

Yes. Sequel supports multiple connections of the same type. If you have multiple Google Analytics 4 accounts or properties, add each as a separate connection in Sequel. dots will be able to query all of them.

Connect Google Analytics 4 to dots today

Sign up free, connect your data sources, and start querying in minutes.