Sequel

How to Connect Google Analytics 4 to Hermes

Query your Google Analytics 4 data directly from Hermes using Sequel’s MCP server. Ask questions in plain English, with no SQL, no dashboards, and no context switching.

Short answer

Connect Google Analytics 4 to Sequel, then add Sequel's MCP server to Hermes using the config on this page. Hermes can then query your live Google Analytics 4 data in plain English, with no connector code and no CSV exports. Both steps take a few minutes.

Example prompts

Everything you can ask Hermes about your Google Analytics 4 data.

Ask in plain English — Sequel translates it into a Google Analytics 4 query, runs it, and Hermes hands back the answer. No SQL, no dashboards, no CSV exports.

What you can ask Hermes
  • What were my top 5 traffic sources last month?
  • Which pages have the highest bounce rate this week?
  • Show me week-over-week organic search traffic for the past 3 months
  • What's the conversion rate by device type?
  • Which campaign drove the most sessions in Q1?

How it works

Three steps to get started

1

Connect Google Analytics 4 to Sequel

In your Sequel dashboard, go to Connections and add Google Analytics 4. Sequel handles authentication and schema discovery automatically.

2

Add Sequel to the agent

Copy the Sequel MCP configuration into Hermes's settings file (shown below). Swap in your API key from Settings → API Keys.

3

Ask Hermes about your data

Restart Hermes and start asking questions. "What were my top 5 traffic sources last month?" — and get a real answer backed by live Google Analytics 4 data.

Why Hermes

What Hermes does with your Google Analytics 4 data

An agent that grows into a data analyst

Hermes runs on your own hardware and gets better the more you use it. Point it at Sequel and it gains a durable new skill: answering data questions across your databases, warehouses, and SaaS tools in plain English.

One server, every source, joined on the fly

Sequel connects to databases, warehouses, product analytics, and ad platforms. Ask Hermes to line up Stripe revenue against Google Ads spend, or GA4 sessions against your Postgres signups, and the join happens at query time with no upstream data model.

Scope the tools, keep the keys safe

Hermes supports per-server tool filtering with include and exclude lists in its YAML config, so you choose exactly which Sequel tools the agent can call. Sequel runs read-only by default, and your database credentials stay encrypted in Sequel, never in the Hermes config.

Configuration

Add Sequel to Hermes

Place this in ~/.hermes/config.yaml and replace sql_your_api_key with a key from Settings → API Keys.

~/.hermes/config.yaml

mcp_servers:
  sequel:
    url: "https://api.sequel.sh/mcp"
    headers:
      Authorization: "Bearer sql_your_api_key"

Install

Install Google Analytics 4 MCP in Hermes

Pick your app and Sequel installs itself: a one-click link where the client supports it, that client’s own few steps where it doesn’t. Every route signs in with your Sequel account over OAuth, so there is no API key to copy and nothing to keep in sync.

Claude, ChatGPT, Cursor, VS Code, Claude Code, Codex, Grok, Muse, dots and any other MCP app

Already have an MCP client?

https://api.sequel.sh/mcp

Add it as a remote (streamable HTTP) server and sign in when prompted. Skills come with it; nothing else to install. Manual setup per client

Choose your app

  • Claude

    One click, opens in the app

  • Cursor

    One click, opens in the app

  • VS Code

    One click, opens in the app

  • ChatGPT

    Turn on developer mode, then add Sequel. About two minutes.

  • Claude Code

    Run one command, then sign in with /mcp.

  • Codex

    Run one command, then sign in.

  • Gemini CLI

    Run one command, then sign in with /mcp auth.

  • Grok

    Add Sequel as a connector and sign in.

  • Grok Bot

    Paste this to the bot. It registers Sequel and asks you to sign in.

  • Muse

    Muse writes its own connector. One message is the whole setup.

  • dots

    Add Sequel in ChatGPT; your dot picks it up with no extra step.

  • OpenCode

    Add Sequel as a remote server from the OpenCode CLI.

  • Other MCP app

    Any client that speaks remote MCP can connect with this URL.

Other AI agents

Connect Google Analytics 4 MCP to any agent

Claude

Use Claude to query your databases, explore schemas, and build analyses — all from one conversation.

Cursor

Query your databases and explore schemas without leaving your code editor.

ChatGPT

Connect ChatGPT to your databases and get data-backed answers in every conversation.

VS Code

Get database access inside VS Code Copilot without leaving your editor.

Windsurf

Give Windsurf's Cascade AI access to your databases — query data without leaving your editor.

Zed

Connect Zed's AI assistant to your databases for real-time data access while you code.

Gemini

Connect Google Gemini to your databases for grounded, data-backed answers.

Claude Code

Query your databases directly from the Claude Code CLI — without leaving your terminal.

Codex

Give OpenAI Codex CLI real-time database access for data-grounded coding sessions.

OpenClaw

Turn your self-hosted OpenClaw agent into a data analyst that queries every source you've connected.

Hermes

Give Nous Research's Hermes agent read access to every database and marketing tool you've connected.

Grok Bot

Tell your Grok bot to add Sequel and it can query every database and marketing tool you've connected.

Muse

Give Meta's Muse one message and it builds its own connector to every source you've put in Sequel.

dots

Add Sequel once in ChatGPT and your dot can answer data questions on its own, day and night.

Other data sources

Connect other sources to Hermes

PostgreSQL

Query your PostgreSQL database in plain English. No SQL required.

MySQL

Instant insights from your MySQL database. Ask in plain English.

ClickHouse

Real-time analytics on ClickHouse at any scale, in plain English.

BigQuery

Query petabytes of BigQuery data in plain English.

Google Sheets

Query, write, and manage Google Sheets with AI.

Google Search Console

Unlock your SEO data with natural language. No exports, no pivot tables.

MCP Server

Connect any MCP-compatible server and query it with AI in seconds.

Stripe

Ask your Stripe data anything. MRR, churn, refunds — answered in plain English.

Polar

Ask your Polar revenue, subscriptions, and usage data anything — in plain English.

Dodo Payments

Ask questions about payments, subscriptions, refunds and payouts in plain English.

PostHog

Ask your PostHog product data anything — with HogQL under the hood.

Mixpanel

Conversational analytics on your Mixpanel events, funnels, and retention.

Amplitude

Query your Amplitude taxonomy, funnels, and dashboards in plain English.

HubSpot

Your AI analyst for HubSpot contacts, deals, tickets, and pipelines.

Ahrefs

Ask your Ahrefs SEO data anything: backlinks, keywords, and traffic.

Apollo.io

Ask your Apollo.io prospects, contacts, and accounts anything, in plain English.

Cloudflare D1

Ask your Cloudflare D1 database questions in plain English.

Instagram

Instagram organic analytics — post engagement, reach, and audience insights in plain English.

Frequently asked questions

How do I connect Google Analytics 4 to Hermes?

You need two things: (1) connect Google Analytics 4 to Sequel in your Sequel dashboard under Connections, and (2) add the Sequel MCP config to Hermes using the setup shown above. Once both are done, Hermes can query your Google Analytics 4 data directly.

What Google Analytics 4 data can Hermes access?

Hermes can access any data available through your Google Analytics 4 connection in Sequel. Use Sequel's search tool to discover available metrics and dimensions, then execute queries to pull the data you need.

Is my Google Analytics 4 data sent to Hermes's servers?

Query results are returned to Hermes as context within your conversation. Only the data you explicitly ask about is retrieved. Sequel never stores your query results permanently — they exist only for the duration of the tool call.

Do I need a Sequel account?

Yes. You need a Sequel account to connect Google Analytics 4 and generate an API key. Sign up free at sequel.sh — no credit card required. Then create a connection to Google Analytics 4 and generate an API key from Settings → API Keys.

Can I connect multiple Google Analytics 4 accounts?

Yes. Sequel supports multiple connections of the same type. If you have multiple Google Analytics 4 accounts or properties, add each as a separate connection in Sequel. Hermes will be able to query all of them.

How do I add Sequel to Hermes?

Add a `sequel` entry under `mcp_servers` in `~/.hermes/config.yaml` with Sequel's URL and your API key as an Authorization header, then run `/reload-mcp` in Hermes (or restart it). The Sequel CLI can write the config for you with `sequel install hermes`.

Which data sources can Hermes query through Sequel?

Any source you've connected in Sequel: PostgreSQL, MySQL, ClickHouse, BigQuery, Snowflake, Google Analytics, Search Console, Google Ads, Meta Ads, HubSpot, Stripe, and more. Hermes can only reach the connections your organization has set up.

Is Sequel a remote MCP server or a local command?

Remote. Sequel is hosted at https://api.sequel.sh/mcp, so in Hermes you configure it as an HTTP server with a `url` and an Authorization header, rather than a local stdio `command`.

Can I limit which Sequel tools Hermes can use?

Yes. Hermes supports per-server `tools` filtering with include and exclude lists in `config.yaml`. You can expose only the read and query tools you want a given agent to have.

How do I connect Google Analytics to Sequel?

Click 'New Connection', select Google Analytics, give it a name, and click 'Connect with Google'. Sequel will request read-only access to your GA4 properties via OAuth. The entire process takes under a minute.

Which Google Analytics version does Sequel support?

Sequel connects to Google Analytics 4 (GA4). Universal Analytics (UA) is no longer supported by Google and is not available.

What metrics and dimensions can I query?

Sequel has access to the full GA4 Data API: sessions, users, pageviews, events, conversions, bounce rate, engagement rate, revenue, and hundreds of dimensions including source/medium, device, geography, and page path.

How current is the data?

GA4 data is typically 24–48 hours behind real-time. Sequel queries the GA4 Data API directly, so you see exactly what is available in GA4 at query time.

Connect Google Analytics 4 to Hermes today

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