How to Connect Google Analytics 4 to Gemini
Query your Google Analytics 4 data directly from Gemini using Sequel’s MCP server. Ask questions in plain English, with no SQL, no dashboards, and no context switching.
Short answer
Connect Google Analytics 4 to Sequel, then add Sequel's MCP server to Gemini using the config on this page. Gemini can then query your live Google Analytics 4 data in plain English, with no connector code and no CSV exports. Both steps take a few minutes.
Everything you can ask Gemini about your Google Analytics 4 data.
Ask in plain English — Sequel translates it into a Google Analytics 4 query, runs it, and Gemini hands back the answer. No SQL, no dashboards, no CSV exports.
- What were my top 5 traffic sources last month?
- Which pages have the highest bounce rate this week?
- Show me week-over-week organic search traffic for the past 3 months
- What's the conversion rate by device type?
- Which campaign drove the most sessions in Q1?
How it works
Three steps to get started
Connect Google Analytics 4 to Sequel
In your Sequel dashboard, go to Connections and add Google Analytics 4. Sequel handles authentication and schema discovery automatically.
Add Sequel to the agent
Copy the Sequel MCP configuration into Gemini's settings file (shown below). Swap in your API key from Settings → API Keys.
Ask Gemini about your data
Restart Gemini and start asking questions. "What were my top 5 traffic sources last month?" — and get a real answer backed by live Google Analytics 4 data.
Why Gemini
What Gemini does with your Google Analytics 4 data
Ground Gemini in your real data
Gemini with Sequel fetches live data from your databases before answering. Every number in the response is pulled from your actual data — not estimated or hallucinated.
Multi-modal analysis
Combine Gemini's multi-modal reasoning with Sequel's data access. Ask Gemini to analyze trends in your database data and produce a written summary, chart description, or presentation outline.
Build grounded AI apps faster
Developers building on the Gemini API can use Sequel as a data-access tool, giving their apps real-time database access without building custom integrations for every data source.
Configuration
Add Sequel to Gemini
Place this in Google AI Studio or Gemini API and replace sql_your_api_key with a key from Settings → API Keys.
Google AI Studio or Gemini API
# Gemini API (tool_config)
{
"tool_config": {
"function_calling_config": {
"mode": "AUTO"
}
},
"tools": [
{
"url_context": {
"mcp_server_url": "https://api.sequel.sh/mcp",
"headers": {
"Authorization": "Bearer sql_your_api_key"
}
}
}
]
}Install
Install Google Analytics 4 MCP in Gemini
Pick your app and Sequel installs itself: a one-click link where the client supports it, that client’s own few steps where it doesn’t. Every route signs in with your Sequel account over OAuth, so there is no API key to copy and nothing to keep in sync.
Already have an MCP client?
https://api.sequel.sh/mcp
Add it as a remote (streamable HTTP) server and sign in when prompted. Skills come with it; nothing else to install. Manual setup per client
Add Sequel to Gemini CLI
Terminal
gemini mcp add --transport http sequel https://api.sequel.sh/mcp
- 1Run the command in your terminal. Add --scope user to add it to every project.
- 2Start Gemini CLI and run /mcp auth sequel. Sign in in the browser.
- 3Run /mcp to see the tools, then ask a question.
Other AI agents
Connect Google Analytics 4 MCP to any agent
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Zed
Connect Zed's AI assistant to your databases for real-time data access while you code.
Gemini
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Claude Code
Query your databases directly from the Claude Code CLI — without leaving your terminal.
Codex
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OpenClaw
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Hermes
Give Nous Research's Hermes agent read access to every database and marketing tool you've connected.
Grok Bot
Tell your Grok bot to add Sequel and it can query every database and marketing tool you've connected.
Muse
Give Meta's Muse one message and it builds its own connector to every source you've put in Sequel.
dots
Add Sequel once in ChatGPT and your dot can answer data questions on its own, day and night.
Other data sources
Connect other sources to Gemini
PostgreSQL
Query your PostgreSQL database in plain English. No SQL required.
MySQL
Instant insights from your MySQL database. Ask in plain English.
ClickHouse
Real-time analytics on ClickHouse at any scale, in plain English.
BigQuery
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Google Search Console
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Connect any MCP-compatible server and query it with AI in seconds.
Stripe
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Polar
Ask your Polar revenue, subscriptions, and usage data anything — in plain English.
Dodo Payments
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PostHog
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Mixpanel
Conversational analytics on your Mixpanel events, funnels, and retention.
Amplitude
Query your Amplitude taxonomy, funnels, and dashboards in plain English.
HubSpot
Your AI analyst for HubSpot contacts, deals, tickets, and pipelines.
Ahrefs
Ask your Ahrefs SEO data anything: backlinks, keywords, and traffic.
Apollo.io
Ask your Apollo.io prospects, contacts, and accounts anything, in plain English.
Cloudflare D1
Ask your Cloudflare D1 database questions in plain English.
Instagram organic analytics — post engagement, reach, and audience insights in plain English.
Frequently asked questions
How do I connect Google Analytics 4 to Gemini?
You need two things: (1) connect Google Analytics 4 to Sequel in your Sequel dashboard under Connections, and (2) add the Sequel MCP config to Gemini using the setup shown above. Once both are done, Gemini can query your Google Analytics 4 data directly.
What Google Analytics 4 data can Gemini access?
Gemini can access any data available through your Google Analytics 4 connection in Sequel. Use Sequel's search tool to discover available metrics and dimensions, then execute queries to pull the data you need.
Is my Google Analytics 4 data sent to Gemini's servers?
Query results are returned to Gemini as context within your conversation. Only the data you explicitly ask about is retrieved. Sequel never stores your query results permanently — they exist only for the duration of the tool call.
Do I need a Sequel account?
Yes. You need a Sequel account to connect Google Analytics 4 and generate an API key. Sign up free at sequel.sh — no credit card required. Then create a connection to Google Analytics 4 and generate an API key from Settings → API Keys.
Can I connect multiple Google Analytics 4 accounts?
Yes. Sequel supports multiple connections of the same type. If you have multiple Google Analytics 4 accounts or properties, add each as a separate connection in Sequel. Gemini will be able to query all of them.
How do I connect Gemini to Sequel?
Gemini's MCP support is available through Google AI Studio and the Gemini API. In AI Studio, go to Settings → Extensions and add the Sequel MCP server URL. For the API, include the MCP server in your tool_config as shown above.
Which Gemini models support MCP?
MCP tool use is supported on Gemini 1.5 Pro, Gemini 2.0 Flash, and newer models. Check Google's latest documentation for the current list of models with MCP/tool use support.
Can I use Sequel with Gemini in Google Workspace?
Gemini for Google Workspace (Docs, Sheets, Gmail) has a different extension model. Sequel MCP currently targets the Gemini API and AI Studio. Enterprise Workspace integrations may be available in future.
Is this suitable for building production apps with Gemini?
Yes. You can use Sequel MCP in Gemini API applications by passing it as a tool. This is ideal for building internal tools, dashboards, or customer-facing AI features that need real database access.
How do I connect Google Analytics to Sequel?
Click 'New Connection', select Google Analytics, give it a name, and click 'Connect with Google'. Sequel will request read-only access to your GA4 properties via OAuth. The entire process takes under a minute.
Which Google Analytics version does Sequel support?
Sequel connects to Google Analytics 4 (GA4). Universal Analytics (UA) is no longer supported by Google and is not available.
What metrics and dimensions can I query?
Sequel has access to the full GA4 Data API: sessions, users, pageviews, events, conversions, bounce rate, engagement rate, revenue, and hundreds of dimensions including source/medium, device, geography, and page path.
How current is the data?
GA4 data is typically 24–48 hours behind real-time. Sequel queries the GA4 Data API directly, so you see exactly what is available in GA4 at query time.
Connect Google Analytics 4 to Gemini today
Sign up free, connect your data sources, and start querying in minutes.