How to Connect Google Analytics 4 to Claude
Query your Google Analytics 4 data directly from Claude using Sequel’s MCP server. Ask questions in plain English, with no SQL, no dashboards, and no context switching.
Short answer
Connect Google Analytics 4 to Sequel, then add Sequel's MCP server to Claude using the config on this page. Claude can then query your live Google Analytics 4 data in plain English, with no connector code and no CSV exports. Both steps take a few minutes.
Everything you can ask Claude about your Google Analytics 4 data.
Ask in plain English — Sequel translates it into a Google Analytics 4 query, runs it, and Claude hands back the answer. No SQL, no dashboards, no CSV exports.
- What were my top 5 traffic sources last month?
- Which pages have the highest bounce rate this week?
- Show me week-over-week organic search traffic for the past 3 months
- What's the conversion rate by device type?
- Which campaign drove the most sessions in Q1?
How it works
Three steps to get started
Connect Google Analytics 4 to Sequel
In your Sequel dashboard, go to Connections and add Google Analytics 4. Sequel handles authentication and schema discovery automatically.
Add Sequel to the agent
Copy the Sequel MCP configuration into Claude's settings file (shown below). Swap in your API key from Settings → API Keys.
Ask Claude about your data
Restart Claude and start asking questions. "What were my top 5 traffic sources last month?" — and get a real answer backed by live Google Analytics 4 data.
Why Claude
What Claude does with your Google Analytics 4 data
Ask anything about your data
Claude understands natural language. Just describe what you want to know — "Show me revenue by region for Q1" — and Sequel fetches the data, runs the query, and Claude explains the results in context.
Multi-source analysis in one conversation
Sequel connects to databases, analytics platforms, and SaaS tools. Ask Claude to join your Postgres revenue data with Google Analytics sessions in a single thread — no SQL required.
Python workbench inside the chat
Need a chart or statistical analysis? Claude can run Python code in Sequel's isolated sandbox — pandas, matplotlib, seaborn all included — and return the result directly in your conversation.
Configuration
Add Sequel to Claude
Place this in ~/Library/Application Support/Claude/claude_desktop_config.json and replace sql_your_api_key with a key from Settings → API Keys.
~/Library/Application Support/Claude/claude_desktop_config.json
{
"mcpServers": {
"sequel": {
"url": "https://api.sequel.sh/mcp",
"headers": {
"Authorization": "Bearer sql_your_api_key"
}
}
}
}Install
Install Google Analytics 4 MCP in Claude
Pick your app and Sequel installs itself: a one-click link where the client supports it, that client’s own few steps where it doesn’t. Every route signs in with your Sequel account over OAuth, so there is no API key to copy and nothing to keep in sync.
Already have an MCP client?
https://api.sequel.sh/mcp
Add it as a remote (streamable HTTP) server and sign in when prompted. Skills come with it; nothing else to install. Manual setup per client
Add Sequel to Claude
One click: the button above opens Claude with Sequel pre-filled, and Claude signs you in with your Sequel account. There is no key to paste.
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Connect other sources to Claude
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Query your PostgreSQL database in plain English. No SQL required.
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Frequently asked questions
How do I connect Google Analytics 4 to Claude?
You need two things: (1) connect Google Analytics 4 to Sequel in your Sequel dashboard under Connections, and (2) add the Sequel MCP config to Claude using the setup shown above. Once both are done, Claude can query your Google Analytics 4 data directly.
What Google Analytics 4 data can Claude access?
Claude can access any data available through your Google Analytics 4 connection in Sequel. Use Sequel's search tool to discover available metrics and dimensions, then execute queries to pull the data you need.
Is my Google Analytics 4 data sent to Claude's servers?
Query results are returned to Claude as context within your conversation. Only the data you explicitly ask about is retrieved. Sequel never stores your query results permanently — they exist only for the duration of the tool call.
Do I need a Sequel account?
Yes. You need a Sequel account to connect Google Analytics 4 and generate an API key. Sign up free at sequel.sh — no credit card required. Then create a connection to Google Analytics 4 and generate an API key from Settings → API Keys.
Can I connect multiple Google Analytics 4 accounts?
Yes. Sequel supports multiple connections of the same type. If you have multiple Google Analytics 4 accounts or properties, add each as a separate connection in Sequel. Claude will be able to query all of them.
Does this work with Claude Desktop and Claude.ai?
The JSON config above works with Claude Desktop (Mac and Windows). Claude.ai supports MCP through Workspaces — go to Settings → Integrations to add the Sequel MCP URL there.
What databases can Claude query through Sequel?
Any database or analytics tool you've connected in Sequel: PostgreSQL, MySQL, ClickHouse, BigQuery, Snowflake, Google Analytics, and more. Claude can only access connections your organization has set up.
Is my database data sent to Anthropic?
Query results are passed to Claude as context within your conversation. Anthropic's standard data handling policies apply. Sequel never stores your query results permanently — they exist only for the duration of the tool call.
Can I limit which connections Claude can see?
Sequel MCP is scoped to your organization's connections. You can create separate API keys for different use cases and revoke them at any time from Settings → API Keys.
How do I connect Google Analytics to Sequel?
Click 'New Connection', select Google Analytics, give it a name, and click 'Connect with Google'. Sequel will request read-only access to your GA4 properties via OAuth. The entire process takes under a minute.
Which Google Analytics version does Sequel support?
Sequel connects to Google Analytics 4 (GA4). Universal Analytics (UA) is no longer supported by Google and is not available.
What metrics and dimensions can I query?
Sequel has access to the full GA4 Data API: sessions, users, pageviews, events, conversions, bounce rate, engagement rate, revenue, and hundreds of dimensions including source/medium, device, geography, and page path.
How current is the data?
GA4 data is typically 24–48 hours behind real-time. Sequel queries the GA4 Data API directly, so you see exactly what is available in GA4 at query time.
Connect Google Analytics 4 to Claude today
Sign up free, connect your data sources, and start querying in minutes.