How to Connect HubSpot to Gemini
Query your HubSpot data directly from Gemini using Sequel’s MCP server. Ask questions in plain English, with no SQL, no dashboards, and no context switching.
Short answer
Connect HubSpot to Sequel, then add Sequel's MCP server to Gemini using the config on this page. Gemini can then query your live HubSpot data in plain English, with no connector code and no CSV exports. Both steps take a few minutes.
Everything you can ask Gemini about your HubSpot data.
Ask in plain English — Sequel translates it into a HubSpot query, runs it, and Gemini hands back the answer. No SQL, no dashboards, no CSV exports.
- How many open deals do we have, broken down by stage and owner?
- What's the win rate by lead source for deals closed this quarter?
- Show me deals over $50k that have been in 'Proposal Sent' for more than 30 days.
- Average time-to-close for deals in the Enterprise pipeline this year.
- Which companies in the Healthcare industry have no contacts in 'Lifecycle: Customer'?
How it works
Three steps to get started
Connect HubSpot to Sequel
In your Sequel dashboard, go to Connections and add HubSpot. Sequel handles authentication and schema discovery automatically.
Add Sequel to the agent
Copy the Sequel MCP configuration into Gemini's settings file (shown below). Swap in your API key from Settings → API Keys.
Ask Gemini about your data
Restart Gemini and start asking questions. "How many open deals do we have, broken down by stage and owner?" — and get a real answer backed by live HubSpot data.
Why Gemini
What Gemini does with your HubSpot data
Ground Gemini in your real data
Gemini with Sequel fetches live data from your databases before answering. Every number in the response is pulled from your actual data — not estimated or hallucinated.
Multi-modal analysis
Combine Gemini's multi-modal reasoning with Sequel's data access. Ask Gemini to analyze trends in your database data and produce a written summary, chart description, or presentation outline.
Build grounded AI apps faster
Developers building on the Gemini API can use Sequel as a data-access tool, giving their apps real-time database access without building custom integrations for every data source.
Configuration
Add Sequel to Gemini
Place this in Google AI Studio or Gemini API and replace sql_your_api_key with a key from Settings → API Keys.
Google AI Studio or Gemini API
# Gemini API (tool_config)
{
"tool_config": {
"function_calling_config": {
"mode": "AUTO"
}
},
"tools": [
{
"url_context": {
"mcp_server_url": "https://api.sequel.sh/mcp",
"headers": {
"Authorization": "Bearer sql_your_api_key"
}
}
}
]
}Install
Install HubSpot MCP in Gemini
Pick your app and Sequel installs itself: a one-click link where the client supports it, that client’s own few steps where it doesn’t. Every route signs in with your Sequel account over OAuth, so there is no API key to copy and nothing to keep in sync.
Already have an MCP client?
https://api.sequel.sh/mcp
Add it as a remote (streamable HTTP) server and sign in when prompted. Skills come with it; nothing else to install. Manual setup per client
Add Sequel to Gemini CLI
Terminal
gemini mcp add --transport http sequel https://api.sequel.sh/mcp
- 1Run the command in your terminal. Add --scope user to add it to every project.
- 2Start Gemini CLI and run /mcp auth sequel. Sign in in the browser.
- 3Run /mcp to see the tools, then ask a question.
Other AI agents
Connect HubSpot MCP to any agent
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Query your databases directly from the Claude Code CLI — without leaving your terminal.
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Give Nous Research's Hermes agent read access to every database and marketing tool you've connected.
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Tell your Grok bot to add Sequel and it can query every database and marketing tool you've connected.
Muse
Give Meta's Muse one message and it builds its own connector to every source you've put in Sequel.
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Add Sequel once in ChatGPT and your dot can answer data questions on its own, day and night.
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Connect other sources to Gemini
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Ask your Apollo.io prospects, contacts, and accounts anything, in plain English.
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Ask your Cloudflare D1 database questions in plain English.
Instagram organic analytics — post engagement, reach, and audience insights in plain English.
Frequently asked questions
How do I connect HubSpot to Gemini?
You need two things: (1) connect HubSpot to Sequel in your Sequel dashboard under Connections, and (2) add the Sequel MCP config to Gemini using the setup shown above. Once both are done, Gemini can query your HubSpot data directly.
What HubSpot data can Gemini access?
Gemini can access any data available through your HubSpot connection in Sequel. Use Sequel's search tool to discover available metrics and dimensions, then execute queries to pull the data you need.
Is my HubSpot data sent to Gemini's servers?
Query results are returned to Gemini as context within your conversation. Only the data you explicitly ask about is retrieved. Sequel never stores your query results permanently — they exist only for the duration of the tool call.
Do I need a Sequel account?
Yes. You need a Sequel account to connect HubSpot and generate an API key. Sign up free at sequel.sh — no credit card required. Then create a connection to HubSpot and generate an API key from Settings → API Keys.
Can I connect multiple HubSpot accounts?
Yes. Sequel supports multiple connections of the same type. If you have multiple HubSpot accounts or properties, add each as a separate connection in Sequel. Gemini will be able to query all of them.
How do I connect Gemini to Sequel?
Gemini's MCP support is available through Google AI Studio and the Gemini API. In AI Studio, go to Settings → Extensions and add the Sequel MCP server URL. For the API, include the MCP server in your tool_config as shown above.
Which Gemini models support MCP?
MCP tool use is supported on Gemini 1.5 Pro, Gemini 2.0 Flash, and newer models. Check Google's latest documentation for the current list of models with MCP/tool use support.
Can I use Sequel with Gemini in Google Workspace?
Gemini for Google Workspace (Docs, Sheets, Gmail) has a different extension model. Sequel MCP currently targets the Gemini API and AI Studio. Enterprise Workspace integrations may be available in future.
Is this suitable for building production apps with Gemini?
Yes. You can use Sequel MCP in Gemini API applications by passing it as a tool. This is ideal for building internal tools, dashboards, or customer-facing AI features that need real database access.
How do I connect HubSpot to Sequel?
Click 'New Connection' → HubSpot, name it, and click 'Connect with HubSpot'. HubSpot's OAuth screen will ask you to choose a portal and confirm the read-only CRM scopes Sequel needs. The whole flow takes under a minute.
What HubSpot permissions does Sequel ask for?
Read-only access to contacts, companies, deals, tickets, and their schemas: crm.objects.{contacts,companies,deals,tickets}.read plus crm.schemas.{contacts,companies,deals,tickets}.read. No write scopes are requested, so Sequel cannot create, update, or delete CRM records.
Does Sequel support custom properties?
Yes. The connector pulls the property schema for each object type at query time and uses your real custom property names — so 'ACV', 'Onboarding Status', or whatever you've built shows up in answers without manual configuration.
Can Sequel see Marketing Hub data — emails, forms, workflows?
Out of the box the connector ships read tools for CRM objects (contacts, companies, deals, tickets) and pipelines. Marketing assets like emails and workflows are not currently exposed; ping us if you need them and we'll prioritize.
Connect HubSpot to Gemini today
Sign up free, connect your data sources, and start querying in minutes.